Albany Real Estate Career and Training Blog with Kevin Clancy

Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Clancy Real Estate, contact me at (518) 861-7016 or [email protected]. Today, I want to talk to you about my experience last week. I went to New York City and spent a day with Barbara Corcoran shooting a new commercial, which should be out in about a month. Barbara is very humble about her success, and she is really a great person. One thing she said really stuck with me: "Always surround yourself with great people." She says that's the key to her success. This advice really struck me. For example, I graduated with a marketing degree, got an MBA, and was working in banking when my entire division got wiped out. In eight years, I've built a real estate business. We've been able to go from zero to $50 million in sales, and that's not me. That's my team. I surround myself with incredibly talented people who do a fantastic job for our clients, and I couldn't be more blessed to have this team around me. When you're buying or selling real estate, it's the same thing. You can sell your home by yourself. You can buy a home by yourself, or use one of those new sites that allows you to just Facetime an agent, tour a home, and pay the commission via rebate. I couldn't disagree with that method more. You need to surround yourself with professionals. Consumers squander hundreds of millions of dollars every year in the real estate process by hiring inexperienced agents or trying to do things on their own. Whether it's my team or not, you need experienced professionals. We've done this enough times that it's second nature. We close hundreds of deals a year, so we just know what to do in any given situation. If you have any questions, please do not hesitate to reach out to me. I would be happy to help you.

Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Clancy Real Estate, contact me at (518) 861-7016 or [email protected]. Today I want to bring you more value and in doing so I also wanted to speak about how you can 'crush it' even with a limited budget in your business. I recently got back from the real estate trade show, and everyone wanted to know what it was like working with Barbara Corcoran. However, after a while I noticed that everyone I spoke with was trying to tell me that they didn't have the money to spend on marketing with Barbara Corcoran. I want to put the rumors aside, because I didn't spend $50,000 or $60,000 to shoot the commercials with her. I'm going to New York again, and I'm actually only spending $1,600 to shoot another commercial with her. I was fortunate enough to be invited by her team while they used the studio. So, if you don't have the ability to work with Barbara, how should you compete? I think Chris Smith hit the nail on the head with this one when he said that service is marketing. If you have no budget, then let your service sell itself. When your business is smaller, you have the ability to interact with each and every one of your clients. People enjoy that - and that's something I can't do anymore. I just don't have time to see everyone. The edge that you have as a smaller company or team is that you have more time to devote to your clients. You can put more energy into your introductions, into your goodbyes, and into maintaining those relationships down the line. I have too many clients to remember all of their names and their kids' names. One trick I recommend is to write them a handwritten note after every transaction (which we actually still do to this day). All in all, you have the opportunity right now to show your clients how much you care about them. Shake your clients' hands. Hug them. Talk to them. Just show them that you care! Make your service personable and memorable and they will come back to you! As always, please don't hesitate to reach out to me with any questions or concerns!

Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Clancy Real Estate, contact me at (518) 861-7016 or [email protected]. Today I have some exciting news for you. I've been invited to speak at a conference in Dallas, and I've been scheduled to talk on the last day about my marketing plans. I'll be competing for marketer of the year, and while I'm a little nervous to present my marketing plans to over 500 people, I know that I can't grow while staying in my comfort zone. Speaking of marketing, lets take a moment to discuss marketing, because a lot of people can confuse it with advertising. There are four pillars of marketing, and they are product, place, price, and promotion. Today I want to talk about the product in more detail. In an industry like real estate, you need to be able to sell yourself as a product. You need to have your skills ready to go when that promotion kicks in. I recently went on a listing with five other agents, and I was chosen over them because I knew how to answer the tough questions. I told this seller everything I knew about the market, and that won me the listing. I was able to sell myself and my product, and that's what I always focus on first. Place all of your energy into your product before you start developing your other P's. If you have any questions about how you can develop and refine your product, I'd love to sit down and share a cup of coffee with you. I look forward to hearing from you!

Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Clancy Real Estate, contact me at (518) 861-7016 or [email protected]. Today I just wanted to talk about an observation that I made in the past few days. I've had multiple agents come into my office after starting their own firms, and they're at a loss for who to call to speak about leads. They've exhausted their databases and their contacts. They didn't know who else to call for leads. One thing that I resent about this industry is that it's been taken over by large, Fortune 500 firms that sell leads back to us. I'm not a fan of this, but sometimes you must play by the rules that the industry creates. Referrals alone are probably not enough for you, so at some point you may need to pay for your leads. I spend nearly $100,000 per year in order to gather leads. This gets me quite a lot of leads, and I depend on my team to follow up on them. This is also why it's essential to be working with a team in our industry. As a single agent, you just can't respond to leads as quickly as you need to. If you're struggling as a single agent, please don't hesitate to reach out to me. We're always looking for good people to join our team. If you have any questions about an opportunity here at Clancy Real Estate, please don't hesitate to contact me!

Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Clancy Real Estate, contact me at (518) 861-7016 or [email protected]. Today, I want to share some insights with you, particularly if you are making under six figures in your career. There was a time when I struggled immensely in my career, and I wondered if I had made the correct choice. Ultimately, I made an absolute commitment to be successful in my career. We all have fears. I was afraid of heights, and I made it a point to face my fears. Skydiving helped me realize that my fear of heights was just not rational. As the plane approached jump height, I was petrified. But once I jumped, I became totally relaxed. Why did that happen? Because once I was in the air, I was committed. The entire plane ride up, I had the option to back out. It's the same with real estate. Once you commit to it, things change. I really believe that the key to success in real estate is commitment. Commit to excellence, to learning something every day, and to doing a great job for your clients. That's how you get the $20,000 commission check every week. There's no point in dabbling in this business. You need to be all in. If you have any questions, please give me a call or send me an email. I'd be happy to offer further guidance.

Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Clancy Real Estate, contact me at (518) 861-7016 or [email protected]. Why do agents struggle? Why do you get out of bed in the morning? Why are you working in real estate? I want to share a quick story with you that I've heard from some of my mentors. It's the story of Cortez conquering Mexico. Other conquistadors had tried but failed. When Cortez landed, he had his men burn their boats. They couldn't retreat, so they had no choice to conquer Mexico. And they did! This proves a good point: your "why" needs to be big enough that it makes you get out of bed with excitement. What is your "why"? What gets you motivated? What do you need to accomplish? I've been very fortunate in my career and my "why" has changed over time. Initially, it was to give my kids a good life. Now that they are set, my "why" is to help my agents meet their goals, help my clients meet their goals, and to give to charity. So this week, think about why you do what you do. Find something that makes you excited to get out of bed and get to work. If you have any questions, please give me a call or send me an email. I'd be happy to help you.

.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; height: auto; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Clancy Real Estate, contact me at (518) 861-7016 or [email protected]. The days of putting a home up on the MLS, putting a sign in the yard, and praying you get a call are over. If you are not employing internet-based landing pages, virtual tours, and use of drones, you may be missing the boat.  After you’re done reading this article, we are excited to show you some incredible video of a home we just listed. This 4,000 square ft. custom brick home is on the market for $775,000, and we got a ton of great aerial shots with our drone. The backyard itself is worth $250,000 and has a 40-ft $40,000 water slide. We are going to market this video through our various social media channels to make sure it gets out to all our target markets.  If you have any questions for us, or are interested in joining a team where you can sell 50 homes a year and have all your leads provided, give me a call or send me an email. Have a great rest of your summer, we will be in touch soon!

.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; height: auto; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Clancy Real Estate, contact me at (518) 861-7016 or [email protected]. Recently, I was lucky enough to have a conversation with Kevin O'Leary and Barbara Corcoran of Shark Tank about what it takes to create a successful business. Today, I want to share what they shared with me. The number one thing they said you should focus on to grow your business is creating massive value. The goal is to create massive value for your clients! We're in an industry that, very likely, may go the way of travel agents. If we are not careful, if we don't go above and beyond when working with clients, websites like Zillow and Trulia are going to put us out of business. The days of big commission checks and fees are going to go by the wayside unless we create massive value. To do this, you need to strive every day to be an expert. Knowing your numbers and staying in close contact with the client are both signs that you're not only a serious professional, but an expert who offers value that can't be found anywhere else! You want to end every deal knowing you got the best possible price for your client and that you care about them. People don't care how much you know until they know how much you care. Treat your clients like family and make sure they are happy with your services. In fact, if a client comes to the closing table unhappy, I will write them the commission check back! We then go back and forensically reconstruct what we did wrong and what we could have done differently to get a better result! If you have questions about how you can add value to your services and your business, give me a call. I'm always available to help you build your business!

.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; height: auto; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Clancy Real Estate, contact me at (518) 861-7016 or [email protected]. A few years ago I was voted in as the #1 Realtor in the Times Union here in Albany. This competition only took place once, but I'm going to tell the story today. One morning I was sitting in on a City Council meeting and I started getting messages congratulating me for winning this award. I didn't even know the competition was happening, and this was before I started doing radio or television. The reason that I won was quite simple. I was active in a lot of business groups, and I was constantly meeting people. I'd accumulate hundreds of business cards at the end of each month, and that went the same way for many other people.  So, I was meeting people, but not really forming relationships. In order to deepen my contact with these people - whom I had maybe spoken to for 10 minutes, I started writing a Monday Morning MOJO email.  I put every single business card into my database, and in my Monday Morning MOJO email, I would talk about something valuable. I talked about my family, my fears, or even about the time that I went skydiving.  What happened was that people became comfortable with me, and I was at the top of their mind when they were asked about the best Realtor in Albany.  Essentially, my database allowed me to grow my real estate business. It was very simple, and very cost effective. It took a lot of time to grow my database, but it was well worth the effort. As always, if you're interested in joining my team, please call me. I'm always looking for good people and I would love to speak with you. I want nothing more than for you to make six figures selling real estate this year.  Make it a good one!

.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; height: auto; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } Looking to improve your real estate career? I'm here to help you make a smart decision when it comes to growing your business, improving your bottom line, and choosing a place to work in real estate sales. If you'd like to learn more about working with Clancy Real Estate, contact me at (518) 861-7016 or [email protected]. Hey everyone, thanks for joining me today. I want to answer a question that I've been getting a lot lately. Our team has been lucky to be very successful in the real estate world, and people are wondering what makes us successful. Today I want to tell you a little bit about me and why I have succeeded in real estate.  Only a few short years ago, I was unemployed and struggling to support my family. I sat down and wrote down what I wanted in life and what I was willing to give up for it. Since then, I have surrounded myself with and tried to learn from the best, and my goal is to always strive to be better.  It's easy to stay even with the pack and enjoy mild success. It's very difficult to struggle, to fail, and get back up again. When you are used to winning in life, you're going to get complacent when you realize there is always someone out there working harder than you.  I ran cross country in high school, but didn't have a lot of natural ability. Every day after school, I would run a grueling 1.5 miles up a steep hill. There is nothing harder to do, but the dedication made me a better runner and allowed me to compete at a higher level. I kept working at it, and didn't let my failures indicate my future performance.  Succeeding in anything comes down to hard work and sacrifice. It's not easy to succeed in life, but you can as long as you learn from your failures, and persevere through them. It's always darkest before the dawn.  If you have any questions for us, or if we can help you in any way, give me a call or send me an email. If you're struggling, I'd be glad to give you some advice on how you can turn things around. I look forward to speaking with you soon!