Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. Here's my favorite excerpt from his book "Alchemy: The Surprising Power of Ideas That Don't Make Sense." Plus, a little back story on 2020 and my startup (if you are interested in me doing an episode or video about the rollercoaster that was building WealthVoice, tweet me @emilybinder).
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