Alchemy

Darrell discusses his expertise in creative design, how Proper is helping people make sense of cannabis through its discoverability platform, and the progression of brand affinity and consumer loyalty in the space.

James discusses his passion for sustainability, building an all-natural topical cannabis brand, and his approach to digital marketing in the highly regulated space.

Sammy discusses developing a high-quality seed to consumer shopping experience, fundraising, and mergers and acquisitions.

Mitch discusses his journey leading Grassroots Cannabis from inception to a vertically integrated national business, the shifting consumer perception of cannabis post COVID-19, and the pros of regulation.

Daniel discusses his career in the NHL, his experience with and approach to alternative psychedelic treatments, and his hemp farming techniques.

Lorne discusses his 50 years of experience in the cannabis world that has named him the plant's Godfather, his mission to make the world a better place through the powers of cannabis and design excellence, and the process of taking the first-ever medical cannabis company public.

Angela discusses her career from cars to ketchup to caviar to cannabis, building an award-winning education-first brand that resonates with older audiences, and strategizing creative and experiential activations within regulatory constraints.

Dennis discusses successful DTC and omnichannel strategies, creating agile and innovative customer shopping experiences that ranked them the number one dispensary in the country by Business Insider, and how Caliva was the first cannabis company to introduce curbside pick up and contactless payments during the pandemic.

Jennifer discusses her impactful career in cannabis that named her in the High Times Female 50, how she is developing a diverse brand portfolio across different cannabis categories, and her innovative approach to retail strategy.

Javier discusses his career as an award-winning cannabis reporter, the evolution of cannabis media outlets, news and PR, and his predictions for the future of cannabis production and consumption globally.