Alchemy

Paul discusses opening New York's third dispensary, supporting women and BIPOC-owned cannabis brands and creating cost-effective standout in-store customer experiences.

David discusses Verano's recent We Say "Yes" brand campaign in partnership with Fyllo, measuring success from awareness campaigns and the New York opportunity.

Ishan discusses growing demand for cannabis & CBD audience insights, Twitter allowing cannabis ads and the rise of retail media.

Drew discusses reaching high-ROI audiences that take action and outperform, future-proofing audience targeting strategies and the growing importance of contextual.

Jeff discusses the unique brand agency landscape in Cleveland, brand safety in 2023 and his predictions for growth during economic downturns.

Karen discusses the inspiration behind the brand, tackling product innovation and balancing investment behind DTC and retail growth strategies.

Ric discusses his iconic wrestling career and his path to becoming a cannabis legend.

Carolina and Benjamin Mitchell discuss their backgrounds in chemistry and law to creating cannabis sleep products backed by science.

Anna discusses her work with the Etheridge Foundation and the Last Prisoner Project and her involvement with the the NFL grant for cannabis research at the University of California San Diego.

Larry and Melanie discuss the launch of their new book and how "runners high" is providing CPG marketers with an interesting opportunity for growth.