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The episode dives into the recently announced links between alcohol and cancer, raising awareness about serious health risks often overshadowed by drinking culture. Through personal stories and statistics, we explore the implications for individuals and the industry, liken it to the tobacco industry, inspiring listeners as they reconsider their relationship with alcohol - especially during Dry January.

• Discussion of the Surgeon General's recommendation for alcohol to carry a cancer warning
• Personal experiences shared about life without alcohol
• Statistics highlighting the connection between alcohol and cancer
• Industry marketing practices and their implications
• The importance of awareness and education regarding alcohol consumption
• Reflection on the journey of quitting drinking and its benefits

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