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Aleks: Hey, it’s Aleks here, and I’m with Shawn. Shawn is a member of the Business Mentor Insiders. Welcome, Shawn. You’re Irish and in Boston, but I’ll cut to the chase. You were born in the United States, you’re also American, so you’re a fake Irishman, but let’s talk about business. So you had some good news from last month. What’s the good news that you’d like to share with all of us?
Shawn: Yeah, just short of a five-figure month, the first five-figure month, so I guess $400 short, so I’m super excited, I’m learning a lot, implementing a lot, and things are moving.
Aleks: Wait, five-figure month, let’s talk specifics here. People like specifics. Everyone’s saying all this figure-this, figure-that. What are the specifics?
Shawn: So I got some new clients on board, and I’ve been helping them with understand more about their actual research, and helping them progress their understanding in marketing, and then from that then I’ve been able to close more clients for copywriting services because I’ve got that trust, I’ve got that authority from helping them, and that’s pretty much what’s been going on. So these clients have been coming back to me, and they’re willing to invest money and they’re working with me because of that reason, so this month has been pretty much based on that. Clients that I’ve raised my prices, they’re happy to pay that, and as a result, I’ve had more revenue.
Aleks: Right, and what exactly was your revenue? What was the number, if you want to share, of course.
Shawn: $9,555 in total.
Aleks: Alright, ’cause some people don’t know what five-figures is. All right, so that’s very close to 10K. Congratulations, and what’s the profit margin on that in your business?
Shawn: About 90% or so, around that.
Aleks: Okay, so you’re delivering. A lot of the service you’re still delivering yourself basically. Okay, that’s fair. What type of service are you currently selling? It’s marketing, but more specifically?
Shawn: So I’m offering them help with wherever there’s a message, whether it’s their emails, whether it’s a website, thelanding page, the sales page, I’m coming in and I’m helping them revamp that and to connect with their audience that they’re after.
Aleks: It’s a copywriting service essentially.
Shawn: Right, pretty much, yeah.
Aleks: Just to use the more common name. You don’t like saying that it’s copywriting?
Shawn: I prefer to say help you enhance your marketing message, but then that’s just copy. The connotation of copywriting these days is people just getting some kind of cheap job. A lot of prospects I talked to think it’s just this 200, $300 job.
Aleks: Oh boy, are they mistaken. If you want results to copywriting, you’re gonna pay, you’re gonna pay.
Shawn: And that’s why there’s a lot of education on the call where I’m like, hold on a wee second here. Take your time and listen to what I got to tell you.
Aleks: Just ask them how much money they’ve made with their copywriting efforts, and they don’t know, and they don’t know because they didn’t work with a proper copywriter. They didn’t work with a proper copywriter because they think you can hire a copywriter for $100. No, a good copywriter knows what’s up, just like with anything else, almost.
Shawn: So it’s been a really good learning experience since then. The engine of copywriting, I’ve learned a lot, but there’s still so much more. I feel like I’ve only hit the tip of the iceberg kind of thing. There’s so much more to dive into.