What if I told you there was a single marketing channel through which #companies are finding a 3,800% ROI?
That’s earning $38 for every dollar spent.
This magic #marketing channel is called email. Yes, just good old email. And that insane average return on investment is one of many #email marketing statistics that have held true for years now.
I hear it’s too much work to design newsletters, manage a growing number of contacts, personalize messages, and keep the campaign moving forward.
There’s this perception that email is a time-sink, but it doesn’t align with the statistics.
If it were really too labor intensive to run an efficient #email marketing #campaign, the average ROI wouldn’t even be 1/1000 of what it is, year after year.
The key is finding the right #email marketing service. Don’t wait to start building better #campaigns in less time.
Below are our top 5 recommendations followed by a brief buyer’s guide to help you find the right one for you.
#1 – Constant Contact Review — The Best for Ecommerce
Constant Contact offers some of the best #email marketing services alongside top-notch solutions for ecommerce, event hosting, website building, and multi-channel marketing.
They average a 97% deliverability rate. This is only possible because the mature platform blends powerful behind-the-scenes functionality—like blocklists, proactive monitoring, and multiple forms of authentication—with an intuitive UI that helps teams craft effective messages that don’t bounce.
#2 – Sendinblue Review — The Best Ease-of-Use
Sendinblue is a unified CRM, chat, Facebook, SMS, and #email marketing platform. It’s loaded with features that are super easy to learn.
In other words, lots of tools with very little training.
Unlike other options on this list, every Sendinblue subscription (including Free and Lite) comes with a sales CRM, marketing automation, real-time reporting, advanced segmentation features, and more.
With popups, landing pages, and chatbots, you can build out your contact list with minimal effort, turning website visitors and Facebook passerbys your next lead.
#3 – Zoho Campaigns Review — The Best for Simple Campaigns
Zoho Campaigns is a lightweight, cost-effective #email marketing service that comes with all the must-have features.
In Zoho #Campaigns, everything has been trimmed, but not watered down. So you can still accomplish 80-90% of what you can do with an #email marketing service that costs three to four times as much.
The ease-of-use is on par with agile project management software like Trello. Not only can non-technical users navigate Zoho Campaigns, they can master their domain.
#4 – Marketo Engage Review — The Best for Segmentation and Personalization
Marketo Engage, from Adobe, is a full-service marketing automation solution ready to support your strategy across any channel.
Centralize and analyze customer data in an intuitive environment that allows for email #campaigns with fine-grained segmentation and dynamic personalization.
You can customize intricate workflows with behavioral triggers that wouldn’t be possible on other platforms because they can’t capture as much information as Marketo does.
Every feature is full-bodied. A/B/n testing, for example, lets you pilot multiple versions of the same site or email rather than just binary A/B testing, which is where many other products stop.
#5 – Pardot Review — The Best for B2B Marketing Automation
Pardot is the marketing automation platform from Salesforce that’s built specifically for B2B marketing.
Do you need to hear more, or are you already sold? It’s as good and as deep as you think it is.
Pardot has 2,000+ integrations, a rich feature set, and a surprisingly intuitive UI. To be honest, the platform is a few steps ahead of its competitors in the dedicated #email marketing space.
