pProduct-led sales is selling to companies that already use your product. How hard can that be? Very hard, it turns out. PLG companies need to think about sales in a fundamentally different way in order to succeed. Alex has dedicated his career to solving this problem, and he shares his expertise with us./ppbr/ppTo hear this interview and more like it, subscribe onnbsp;a href=https://podcasts.apple.com/us/podcast/build-with-blake-bartlett/id1356321172 rel=noopener noreferrer target=_blankApple Podcasts/a,nbsp;a href=https://open.spotify.com/show/0sNdBa0Na1r675cHzhQJPz?si=b33bbdcf2c0744a2 rel=noopener noreferrer target=_blankSpotify/a, ournbsp;a href=https://podcast.openviewpartners.com/public/32/OV-%7C-BUILD-21cbd466 rel=noopener noreferrer target=_blankwebsite/a, or search for BUILD with Blake Bartlett in your favorite podcast player./ppbr/ppstrongMentioned in this episode:/strong/ppa href=https://openviewpartners.com/newsletter/#.YfRAM-rMIuU rel=noopener noreferrer target=_blankSign up for OpenViews weekly newsletter/a/ppa href=https://www.linkedin.com/in/bilmes/ rel=noopener noreferrer target=_blankAlex Bilmes, Founder and CEO at Endgame/a/ppa href=https://www.endgame.io rel=noopener noreferrer target=_blankEndgame/a/ppFollownbsp;a href=https://www.linkedin.com/in/blakebartlett rel=noopener noreferrer target=_blankBlake Bartlett on Linkedin/a./ppPodcast produced bynbsp;a href=https://openviewpartners.com/ rel=noopener noreferrer target=_blankOpenView/a./ppView ournbsp;a href=https://openviewpartners.com/blog rel=noopener noreferrer target=_blankblognbsp;/afor more context/inspiration./ppa href=https://www.linkedin.com/company/openview-/ rel=noopener noreferrer target=_blankOpenView on Linkedin/a/ppa href=https://twitter.com/openviewventure rel=noopener noreferrer target=_blankOpenView on Twitter/a/ppa href=https://www.instagram.com/openviewventure/ rel=noopener noreferrer target=_blankOpenView on Instagram/a/ppa href=https://www.facebook.com/OpenViewVenture/ rel=noopener noreferrer target=_blankOpenView on Facebook/a/p