Alex Cooper

Sign up to Parker: https://heyparker.ai/Looking for Performance ad creative? Check out our work at https://adcrate.com/Access my agency’s FULL creative operating system at: https://adcreativeops.com/ - the complete end-to-end system on Notion and Google Sheets that powers our internal creative production.Get weekly strategies, breakdown and insights on AI and ad creative delivered FREE to your inbox: https://alexcooper.beehiiv.com/-------------------------------------------------------------------------------------------------------Follow me on socials:Twitter: / alexgoughcooper LinkedIn: / alexgoughcooper Newsletter: https://alexcooper.beehiiv.com/TikTok: / alexgoughcooper

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Timestamps:0:00 Highlights0:57 Meet Alex Cooper1:46 How AI Is Changing Creative Teams7:19 What Gives Marketers an Edge With AI?12:25 Training and Incentivizing Video Editors20:10 Finding New Ads in Existing Footage22:52 Keeping Great Creators and Building Team Culture35:07 Ad Formats Working in Their Accounts39:04 AI Animations and Customer Trigger Events44:36 Finding Creators Who Tell Great Stories48:40 Building Trust With Borrowed Authority56:16 Customer Research and Finding New Angles1:03:04 Campaign Structure and Creative Testing1:08:18 Balancing Creative Volume With Intent1:12:44 Final Thoughts and Parker Overview

Sign up to Parker: https://heyparker.ai/

Anze's X: https://x.com/anzedetn

Looking for Performance ad creative? Check out our work at https://adcrate.com/

Access my agency’s FULL creative operating system at: https://adcreativeops.com/ - the complete end-to-end system on Notion and Google Sheets that powers our internal creative production.Get weekly strategies, breakdown and insights on AI and ad creative delivered FREE to your inbox: https://alexcooper.beehiiv.com/

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Follow me on socials:

Twitter:   / alexgoughcooper  

LinkedIn:   / alexgoughcooper  

Newsletter: https://alexcooper.beehiiv.com/

TikTok:   / alexgoughcooper  -------------------------------------------------------------------------------------------------------Timestamps:00:00 Intro00:55 Curiosity Gaps12:33 Anze’s Research Process23:42 Top of Funnel Creative34:38 Briefing Creators41:40 Creative Styles That Are Working Right Now53:41 Where You Can Find Anze54:38 Outro

Sign up to Parker: https://heyparker.ai/

Looking for Performance ad creative? Check out our work at https://adcrate.co/Access my agency’s FULL creative operating system at: https://adcreativeops.com/ - the complete end-to-end system on Notion and Google Sheets that powers our internal creative production.Join 600+ creative strategists in the AI Creative Strategist Blueprint - loved by marketers at top brands like Jones Road Beauty, Liquid IV, Gruns, Obvi and Virgin: https://humansquared.co/Get weekly strategies, breakdown and insights on AI and ad creative delivered FREE to your inbox: https://alexcooper.beehiiv.com/-----------------------------------------------------------------------Follow me on socials:Twitter: https://twitter.com/alexgoughcooperLinkedIn: https://www.linkedin.com/in/alexgoughcooper/Newsletter: https://alexcooper.beehiiv.com/-----------------------------------------------------------------------Adcrate (My Agency) Creative Tech Stack:Foreplay: https://www.foreplay.co/?via=alex-cooperMotion: https://get.motionapp.com/alexcooperTripleWhale: https://partners.triplewhale.com/5fdv...Poppy AI: bit.ly/Alex-PoppyArcads: bit.ly/Alex-ArcadsWispr Flow: https://wisprflow.ai/?referral=ALEX567-----------------------------------------------------------------------Timestamps:00:00 - Intro01:11 - What's working in ad accounts right now?24:26 - Coming up with ad ideas31:32 - Briefing and working with creators38:47 - How we’re using AI55:34 - How the creative strategist role changes over the next 12-24 months1:04:09 - How to make more ads from existing footage1:08:21 - What’s one belief about creative that’s changed in the last year?1:11:32 - Overrated vs Underrated

Sign up to Parker: https://heyparker.ai/

Looking for Performance ad creative? Check out our work at https://adcrate.co/Access my agency’s FULL creative operating system at: https://adcreativeops.com/ - the complete end-to-end system on Notion and Google Sheets that powers our internal creative production.Join 600+ creative strategists in the AI Creative Strategist Blueprint - loved by marketers at top brands like Jones Road Beauty, Liquid IV, Gruns, Obvi and Virgin: https://humansquared.co/Get weekly strategies, breakdown and insights on AI and ad creative delivered FREE to your inbox: https://alexcooper.beehiiv.com/-----------------------------------------------------------------------Follow me on socials:Twitter: https://twitter.com/alexgoughcooperLinkedIn: https://www.linkedin.com/in/alexgoughcooper/Newsletter: https://alexcooper.beehiiv.com/-----------------------------------------------------------------------Adcrate (My Agency) Creative Tech Stack:Foreplay: https://www.foreplay.co/?via=alex-cooperMotion: https://get.motionapp.com/alexcooperTripleWhale: https://partners.triplewhale.com/5fdv...Poppy AI: bit.ly/Alex-PoppyArcads: bit.ly/Alex-ArcadsWispr Flow: https://wisprflow.ai/?referral=ALEX567-----------------------------------------------------------------------Timestamps:00:00 Intro01:55 - What's the difference between a good creative strategist and a bad one?05:13 - The two biggest issues creative strategists face25:55 - Creative sources for brands in 202529:48 - Where Can I Look To Get New Creative in for My Brand?33:44 - Creative quality vs creative volume43:22 - Our top performing ads in 202451:35 - Motion53:32 - Iterations01:04:17 - Statics01:12:22 - Training a performance creative team01:21:01 - AI for creative strategists: overrated or underrated?01:29:10 - Mirella's AI use cases01:37:04 - 2025 Predictions for ad creative01:42:58 - Outro

Harry's Twitter - https://x.com/harrydelmege_Sign up to Parker: https://heyparker.ai/

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Looking for Performance ad creative? Check out our work at https://adcrate.co/Access my agency’s FULL creative operating system at: https://adcreativeops.com/ - the complete end-to-end system on Notion and Google Sheets that powers our internal creative production.Get weekly strategies, breakdown and insights on AI and ad creative delivered FREE to your inbox: https://alexcooper.beehiiv.com/-----------------------------------------------------------------------

Follow me on socials:Twitter: https://twitter.com/alexgoughcooperLinkedIn: https://www.linkedin.com/in/alexgoughcooper/Newsletter: https://alexcooper.beehiiv.com/-----------------------------------------------------------------------

Timestamps: 00:00 - Why AI won't save your ads 14:25 - Research processes30:06 - How to direct responsify organic content45: 28 - What’s working in ad accounts right now53:48 - AI's role in advertising01:00:10 - Building & scaling a creative team01:33:14 - Outro

Parker tutorial: https://youtu.be/vD8eLrjAxEMBarry's YouTube Channel: https://www.youtube.com/@BarryHottBarry's X: https://x.com/binghotthttps://www.urlloveit.com/-----------------------------------------------------------------------

Looking for Performance ad creative? Check out our work at https://adcrate.co/Access my agency’s FULL creative operating system at: https://adcreativeops.com/ - the complete end-to-end system on Notion and Google Sheets that powers our internal creative production.Get weekly strategies, breakdown and insights on AI and ad creative delivered FREE to your inbox: https://alexcooper.beehiiv.com/-----------------------------------------------------------------------Follow me on socials:Twitter: https://twitter.com/alexgoughcooperLinkedIn: https://www.linkedin.com/in/alexgoughcooper/Newsletter: https://alexcooper.beehiiv.com/-----------------------------------------------------------------------

Timestamps:00:00 Intro01:14 - Biggest Mistakes48:38- Hit rate55:09 - The most important metric in your ad account1:04:39 - What is Barry building 1:13:16 - Over-relying on ad creative sources1:20:24 - Media buying updates1:24:33 - Incremental attribution explained1:30:00 - Parker1:32:40 Outro