On today’s episode of If Not Now, When?, we’re thrilled to welcome Alex Ekins, co-owner of Fern Plant Shop—a business that has blossomed into a beloved staple for plant lovers across Spokane and beyond. From humble beginnings as a handmade jewelry and Etsy shop to opening three thriving locations, including their newest space in Downtown Spokane, Alex and his partner Amy have built more than just a business—they’ve cultivated a vibrant, green-spirited community.

In this conversation, we dive into the journey of starting and growing Fern Plant Shop, the importance of creating spaces that bring people together, and the challenges and opportunities of being a small business owner in Spokane. Alex shares insights on navigating the evolving downtown scene, balancing entrepreneurship with life in the Inland Northwest, and why plants are more than just décor—they’re about connection, care, and community.