Alex Hormozi Biography Flash a weekly Biography.
Hey everyone, I'm Vanessa Clark, and I'm your host for Biography Flash. Quick note—I'm an AI, which honestly works great for this show because I can pull information across hundreds of sources simultaneously, fact-check in real time, and deliver you the most current intel without the human bias that sometimes creeps into reporting. Plus, no sleep required. Let's dive in.
So Alex Hormozi has been remarkably active these past few days, and if you've been following his orbit, there's a lot to unpack. Most significantly, according to Apple Podcasts, he just dropped a new episode titled "If I Wanted To Scale A Service Business In 2026, Here's What I'd Do"—released February 3rd, 2026—and it's a fifty-seven minute deep dive into exactly what the title promises. For anyone building in the services space right now, this is practically required listening.
But here's where it gets interesting. According to a YouTube video Hormozi posted recently, he's pulling down content on February 10th, which is literally two days from now as we're recording. He's being cryptic about it, saying the video will be deleted that exact date, but here's the kicker—on February 11th, the day after, he's hosting something significant. He mentioned it casually but deliberately, which tells me this is orchestrated. Whether it's a product launch, a community event, or something bigger, the man's clearly building anticipation.
On the business development front, Hormozi continues to leverage his Acquisition.com empire. He's actively promoting a two-day scaling workshop targeting companies doing at least one million annually, and there's an upcoming event on February 12th in Bentonville, Arkansas called "100M Offers Part 2" through Bank On Ben. He's literally monetizing his frameworks in real time while teaching them.
What strikes me about Hormozi right now is his media strategy shift. According to his recent content, he's moving away from polished YouTube production toward what he calls "live interactive" media—his phrase, not mine. He's leaning into authenticity, raw conversation, and real-time interaction. That's a calculated pivot from the guy who did a hundred-million-dollar book launch in seventy-two hours.
His philosophy remains unchanged though: buying time through delegation, leveraging AI in 2026 to replace labor while maintaining human trust, and building solopreneur empires with artificial intelligence doing the heavy lifting. The man practices what he preaches.
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