SMACK Hospitality

Alex Schneider - Nikki Beach | Local cultures, breaking traditions & becoming a global hospitality brand


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President of Nikki Beach’s Hotels & Resorts

Missing the beach? So are we, so we brought somebody to the podcast that knows all about beaches, hotels and hospitality.

Alexander Schneider, president of Nikki Beach’s Hotels & Resorts division came to visit us and told us the touching story of how the name “Nikki Beach” came about, the company’s transition from beaches and F&B to hotels and what a true “Nikki Beach experience” for guests is all about. Alex and Fritz discussed the evolution of Nikki Beach, where Alex would like to open other locations and why city locations are very much an option for the brand. The two of them also debated about the change in tourism and travel, the social responsibilities in developing new destinations, as well as the importance of creating a positive workspace.

Lastly, Alex let us in on the hype around one of the hottest (quite literally!) destinations in hospitality development at the moment and told us about his most memorable travel moment.

Enjoy the show!

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