In this episode of The Results Loading... podcast, Michael Atkin converses with Alex Smith, co-founder of Fuego UX, about the dynamic journey of building a business with friends. Alex delves into the early challenges faced and the critical decisions that fueled their growth, emphasizing the role of customer feedback. The discussion covers strategies for generating inbound leads, the nuances of defining success, and the balance of innovation speed with market response. Alex also shares insights on the mental hurdles of startup life, including the fear of success, offering candid reflections and advice for aspiring entrepreneurs.

(0:00) Introduction and Guest: Alex Smith of Fuego UX

(2:24) Overcoming Early Obstacles in Business with Friends

(9:34) Pivotal Growth Decisions and Customer Feedback Importance

(14:12) Inbound Leads and Defining Success

(18:22) Innovation Speed, Market Response, and Overcoming Fear

(23:13) Mental Challenges of Startup Life and Fear of Success

(24:33) Closing Remarks with Alex Smith and Farewell