Alex Su (Ironclad): Personal Brand + Community Playbook

pAlex is big on TikTok under the handle @legaltechbro. He has quickly become one of the biggest influencers in the entire legaltech industry. How? 15 second video skits poking fun at the legal profession. It’s a counterintuitive strategy on its face, but it’s working in a big way. Alex lays out his journey and his playbook./ppbr/ppConversation Highlights:/pp [00:10nbsp;-nbsp;01:36] Introduction to Alex Su/pp [01:40nbsp;-nbsp;03:11] Alex Sus personal brand and strategy for his channel @legaltechbro/pp [03:11nbsp;-nbsp;05:50] Going from a lawyer, to sales, to a content creator with a ton of influence/pp [05:51nbsp;-nbsp;07:12] The video that blew up/pp [07:12nbsp;-nbsp;09:41] Speak to the things you care about and that they care about/pp [09:43nbsp;-nbsp;11:26] Resonating authentically vs thought leadership/pp [11:33nbsp;-nbsp;13:49] Relating to friction, and layering in what a company does by focusing on the problem/pp [13:50nbsp;-nbsp;15:37] How does @legaltechbro fit into Alexs daily role at Ironclad/pp [15:37nbsp;-nbsp;18:02] How does making a TikTok turn into community dinners and connectivity in the buyers journey?/pp [18:03nbsp;-nbsp;20:04] Connecting in a genuine human way on social/pp [21:03nbsp;-nbsp;24:50] Whats the business value, budget, and the ROI? Answering the skeptics questions./pp [24:50nbsp;-nbsp;27:18] Considering contents effect on inbound marketing/pp [27:19nbsp;-nbsp;29:35] Exploring ideas, realizing when nobody is doing the idea it may be brilliant/pp [29:37nbsp;-nbsp;32:27] Where to begin? Select the right platform for your audience./ppbr/ppstrongMentioned in this episode:/strong/ppa href=https://openviewpartners.com/newsletter/#.YfRAM-rMIuU rel=noopener noreferrer target=_blankSign up for OpenViews weekly newsletter/a/ppa href=https://www.heyitsalexsu.com/about-me rel=noopener noreferrer target=_blankAlex Su, @legaltechbro/a/ppa href=https://ironcladapp.com/ rel=noopener noreferrer target=_blankIronclad/a/ppa href=https://www.tiktok.com/@legaltechbro?lang=en rel=noopener noreferrer target=_blankTikTok/a/ppa href=https://www.linkedin.com/in/alexander-su/ rel=noopener noreferrer target=_blankLinkedIn/a/ppa href=http://heyitsalexsu/ rel=noopener noreferrer target=_blankTwitter/a/ppSubscribe tonbsp;a href=https://www.youtube.com/channel/UCaVvQTEaCyt2bbkoAh7wPyg rel=noopener noreferrer target=_blankBlake Bartlett on YouTube/a./ppPodcast produced bynbsp;a href=https://openviewpartners.com/ rel=noopener noreferrer target=_blankOpenView/a./ppView ournbsp;a href=https://openviewpartners.com/blog rel=noopener noreferrer target=_blankblognbsp;/afor more context/inspiration./ppa href=https://www.linkedin.com/company/openview-/ rel=noopener noreferrer target=_blankOpenView on Linkedin/a/ppa href=https://twitter.com/openviewventure rel=noopener noreferrer target=_blankOpenView on Twitter/a/ppa href=https://www.instagram.com/openviewventure/ rel=noopener noreferrer target=_blankOpenView on Instagram/a/ppa href=https://www.facebook.com/OpenViewVenture/ rel=noopener noreferrer target=_blankOpenView on Facebook/a/p