Filipina on the Rise

Alexandra Dorda, founder of Kasama Rum: Disrupting the Spirits Industry with Filipina Spirit! + what Entrepreneurship is REALLY like


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Alexandra Dorda is the founder of Kasama Rum - a small-batch rum inspired by her mother’s native Philippines. Kasama, named after the Filipino term for “together,” pays homage to founder Alexandra Dorda’s Filipino-Polish heritage resulting in a rum that defies the category. Kasama is distilled in the Philippines, bottled at her family's distillery in Poland, and enjoyed internationally. Alexandra’s love of craft spirits comes from her Polish father, who co-founded Belvedere & Chopin Vodkas. Alexandra’s first solo venture not only brings to light her industry knowledge, heritage, and entrepreneurship that runs in her family but also, a sense of optimism that many consumers are craving right now.
Join us as we sip Kasama rum and dive into how her family links to liquor humble and inspire her, the day-to-day realities of running a small business, and why celebrating the Philippines through rum gives her a reason to smile every day. 

In this episode we will cover

  • Alexandra’s fascinating Filipina-Polish backstory, and how the liquor industry literally runs in her DNA. 
  • Lessons from her non-linear entrepreneurial journey and how she found a gap in the market for Kasama rum. 
  • The not-so-glamourous BTS of scaling a small-batch rum business as a woman in a male-dominated industry.
  • How Kasama rum is bringing Filipina-pride to the masses through home-grown produce, Pinay-team talent and culture-conscious branding. 
  • Overcoming imposter syndrome, start-up guilt, and defining growth and success on her own terms. 

Connect with Alexandra: (@kasamarum)

* Website:  https://www.kasamarum.com/

* Instagram :https://www.instagram.com/kasamarum/

Join the Filipina Soul Sisterhood Circle! Hang out with Krystl and other “journeying” Filipino women every week, as we reconnect with our culture and histories, have healing, decolonizing and soul-filling discussions, get mentored by impactful, industry-disrupting Filipina leaders, and help each other step into our Power as Pinays.

Subscribe to the podcast:
* Apple Podcasts: https://apple.co/3MR7Ngc
* Spotify: https://spoti.fi/3MSUBYb 

Pledge $3 or $10 a month to help keep the show going! Here: Patreon

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Filipina on the RiseBy Krystl Fabella

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