Alexandra Nestertchouk is a serial entrepreneur with over ten years of experience in business management and technology. She has a Business Management Degree and background in Computer Science. Originally from Minsk, Belarus, she moved to Canada 11 years ago. Over the years leading to establishing HopKidz. Alexandra was in a sr. management position for a vibrant Boutique IT Consulting firm in Toronto. However she always knew she will not continue as "9-5 employee". Alexandra has started and ran few little things as a side-hustle while she was searching for the Big idea. Alexandra is a mother to a now 2.5 year boy, Cosmos. Once her maternity leave came to an end, becoming the founder and CEO of a tech startup was a natural step. Fun fact: Alexandra comes from a family of strong women with entrepreneurship running in their blood - every woman in her family is now a business owner, including her 81yo grandmother.