In this episode, Julien speaks with Alexandra Palt, recently appointed President of WWF France. Alexandra shares her unique journey from human rights lawyer to Chief Sustainability Officer at L'Oreal, where she drove ambitious transformation, to leading France's largest environmental NGO. The conversation explores the challenges of driving sustainability from within large corporations, the structural hurdles faced when profit and sustainability collide, insights from her experience navigating the "sustainability hype" and backlash, and her research on ethical leadership and the virtues necessary for leaders today. Alexandra also discusses the role of NGOs like WWF, the importance of local action and cooperation, and identifies the awareness of sustainable value chains as an underrated solution for businesses. This episode offers a profound look at navigating complex environmental and social challenges and redefining impact.

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