Ticketmaster has introduced a dynamic pricing model for its concert and event tickets using an algorithm that sets prices based on real-time demand. Here in Singapore, tickets for the Hamilton musical and a concert by Icelandic singer Laufey are subject to dynamic or surge pricing, prompting audiences’ fears of unaffordable tickets.  Hairianto Diman and Susan Ng investigate the background behind dynamic pricing and whether it’ll end up being a deterrent for concert tourism here with Dr Walter Theseira, Associate Professor of Economics, School of Business, SUSS.

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