Alicia Proctor is a Senior Executive, Visual Experience and Store Design leader who creates best in class visual storytelling for iconic/ luxury brands. She has led the visual strategy for Lancôme, Dior, Estee Lauder Companies Global Designer Fragrance division and Clinique NA. Her expertise includes designing innovative environments capturing the brand vision and elevating the consumer journey.

In this episode, Alicia talks with Alicynne Sher about her illustrious career in luxury and beauty, from her beginnings in California and Idaho to prominent roles at Estee Lauder. They discuss career transitions, challenges, and the evolving retail industry, highlighting the importance of storytelling and networking.