Every brand has something they're solving for their customers. But many don't know how to travel from point A to point B. Instead, they find themselves at a standstill. What if you created a challenge to initiate action?

I had the chance to sit down once again with Alicia Reynoso of Challenge Makers to unveil how the Do The Thing Formula plays a role in challenges. After seeing how a 60-day hydration challenge inspired participants and helped them build relationships, Alicia wanted to create more. But would other challenges follow a similar course?

In this episode, Alicia dissects how these points of the Do The Thing formula guide you through any challenge:

Want to create a challenge with Alicia? Visit challengemakers.com for a step-by-step template or to apply to work with her directly.