Bob Serling didn't set out to build a licensing empire, he noticed an opportunity and followed it. In this episode of the Do The Thing Podcast, Bob shares how he went from direct response copywriter (mentored by legendary marketer Gary Halbert) to licensing consultant, helping create a toy deal worth $5 billion in sales and a patented software suite used worldwide. Now he teaches consultants, coaches, and content experts how to make more sales without spending a dime on ads.If you've ever felt like you're giving away your best ideas for free, or you're stuck following a rigid plan while better opportunities pass you by, this conversation will change how you think about growing your business.Don't wait for opportunity, create it.Timestamps: 00:00 Meet Bob Serling and his winding path to success 04:30 How a chance meeting with Gary Halbert changed everything 11:15 Discovering the licensing model that built his career 18:45 From copywriting to a $5 billion licensing deal 26:00 Why rigid plans can cost you your best opportunities

What do you do when life hands you bankruptcy, divorce, cancer, and an IRS audit all in the same story? You find out exactly what you are made of. In this episode of the Do The Thing Podcast, host Stacey Lauren sits down with Melody Wilder, bestselling author of Screw The Hustle System and founder of a financial planning practice built on guaranteed, insured income strategies.Melody shares how losing her father at a young age shaped her entire path, why she calls herself the tax whisperer, and how she helps clients build real wealth without burnout or hustle culture. You will hear about creative income strategies like turning an oversized lot into an RV Airbnb, the danger of siloed financial advice, and why understanding your desirement, what you actually want your life to look like, is just as important as any financial plan. Melody also opens up about grief, motherhood, and finally finding the voice she stayed quiet for years too long.If you are ready to build wealth on your terms, protect what matters, and stop playing small, this conversation will change how you think about money and about yourself.Topics covered: building wealth without burnout, guaranteed income planning, financial protection strategies, overcoming hardship, finding your voice, creative income streams, holistic retirement planning.Timestamps: 00:00 Introduction to Melody Wilder and her do the thing story 09:30 Losing her father, growing up fast, and discovering what she was made of 19:15 Becoming the tax whisperer: guaranteed income and protecting against risk 28:40 Creative wealth strategies, from ADUs to RV Airbnb income 39:50 Desirement, finding her voice, and why she refuses to play small

Ever feel like you have to over-prepare, over-script, and over-plan just to feel confident enough to show up? In this episode of the Do The Thing Podcast, host Stacey Lauren sits down with Chris Cantori, a 25-year radio veteran and podcasting mentor, to unpack why the most powerful thing you can do is stop performing and start being real.

Chris opens up about imposter syndrome, getting called unmanageable for refusing to fake enthusiasm, and how he learned to feel the room instead of controlling it. You will learn how to quiet the inner critic, turn fear into love, stop taking criticism personally, and find the confidence to speak and show up as your true self, whether you are on a stage, in a meeting, or building a podcast of your own.

If you are ready to stop hiding behind preparation and start finding your real voice, this episode is your permission slip.

Topics covered: finding your voice, authenticity vs performing, overcoming fear of judgment, imposter syndrome, public speaking confidence, radio and podcasting industry insight, vulnerability as a strength.

Timestamps: 

00:00 Introduction to Chris Cantori and his do the thing story 

08:15 From over-scripted to unscripted: feeling the room instead of planning it 

17:40 Confidence versus insecurity: what really happens in Chris's head before he speaks 

27:05 Turning fear into love and quieting the inner critic 

36:20 Being misunderstood, handling criticism, and why vulnerability threatens some people

What does it actually take to bring something brand new into the world? In this powerhouse panel episode, host Stacey Lauren sits down with five accomplished entrepreneurs who are each in the middle of a live launch right now. From writing and publishing a book in 45 days to building an AI avatar that posts content for you automatically, from launching an ADHD superpower workbook to producing a Hollywood visibility accelerator, this conversation is packed with real strategies, raw honesty, and serious inspiration.

You will hear from Christina Rowe (Women Helping Women Entrepreneurs, 963,000+ members), Avery Crumrine (bestselling author and book coach), Carolyn Cahn(registered nurse, coach, and author of ADHD Is Your Superpower), Rina Makhdoom, creator of an AI-powered social media platform that builds and posts video content for you automatically, and Evie Diaz, Financial Empowerment Speaker, Financial Trauma Specialist, and author known for helping women entrepreneurs overcome financial struggles and achieve abundance.

Whether you are launching your first offer or your tenth, this episode will show you how to move past the fear and get your idea out the door.

Don't wait for opportunity; create it!

Timestamps: 

0:00 - Stacey Lauren introduces the panel and the theme of launching something new

7:45 - Rena reveals her AI avatar platform that creates and auto-posts social media content for you

18:10 - Carolyn shares the story behind her book ADHD Is Your Superpower and the launch that followed a lifetime of being misunderstood

32:00 - Avery Crumrine breaks down her Become an Author offer and how she helps clients write and publish a book in 45 days

44:30 - Christina Rowe unveils the Hollywood Visibility Accelerator and why getting on camera can attract premium clients

What if the key to achieving your dreams… was helping someone else achieve theirs?In this episode of the Do The Thing Podcast, Stacey Lauren sits down with Mare Brighton, a self-described “Dreamlifter” who has spent 30 years helping people activate their dreams, take action, and create meaningful momentum in their lives.What started with one powerful (and tragic) story turned into a lifelong mission: helping people get clear on what they want and actually move toward it... together.Inside this conversation, you’ll discover:- What “Dreamlifting” is and how it works- Why Mare believes you should have 50 dreams at all times- How supporting others can unlock your own next level- The simple practice that gets people out of their heads and into action- How small “experiments” can lead to massive impactThis episode is also the spark behind something bigger, what Mare and Stacey call “The Billion Dollar Experiment,” a movement rooted in play, community, and turning ideas into real-world change.If you’ve been stuck, overthinking, or waiting for the “right time”… this conversation will shift how you see what’s possible.

https://youtu.be/3C44EQbUW6khttps://open.spotify.com/episode/5bAeKDdGLV6mKtXp4WgbyY

Most entrepreneurs hit a ceiling… and don’t know why.In this episode of Do The Thing, Stacey Lauren sits down with entrepreneur and author Julia Carlson to break down the real reason businesses stall, and how to fix it.Julia built her first company at 23 and now leads a multi-entity financial business. But her biggest breakthrough didn’t come from working harder…It came from learning how to fire herself.In this conversation, they cover:- Why founders become the bottleneck in their own business- The “Hustle Audit” that reveals what’s draining your time and energy- How to let go of control without sacrificing quality- The difference between being in control vs in charge- The mindset shift from income → impact- And how Julia’s mission is helping generate $1 billion for goodPlus, the personal moment that changed everything—and forced her to lead differently.If you’re building a business, feeling stretched, or stuck at your next level… this is the episode you need.00:00 – Intro + Julia’s mission04:20 – Starting a business at 2308:30 – The moment everything changed (daughter accident)14:10 – Why founders become the bottleneck18:45 – The “Hustle Audit” explained25:30 – Letting go of control vs being in charge32:00 – Identity + separating yourself from your business39:15 – Building a billion dollars for good46:20 – What holds most entrepreneurs back52:00 – Julia’s #1 advice

What happens when you stop negotiating with your calling?In this powerful episode of Do the Thing, Stacey Lauren sits down with Deborah Drummond, the founder of Mission Accepted Media, creator of a 262-woman global book project, and architect of a media movement that has generated over 8 million impressions in a single month.

Deborah shares how:

- A simple “start a podcast” download changed everything

- She built a book featuring 262 women across the globe

- 22 summits led to 440 speakers and 6,000+ attendees

- Visibility became an obligation, not an option

- Media, marketing, and monetization are not the same thing

- Women must learn how to convert visibility into sustainabilityThis episode explores community, intuitive leadership, monetizing your voice, and the real stretch of entrepreneurship.

If you’re building something bigger than yourself, this one will hit home.

What happens when you stop waiting to feel ready… and just move?

In this special episode of Do the Thing, Stacey Lauren interviews someone who helped shape the movement from the very beginning, her daughter, Avery Crumrine.

Avery designed the original DARE images used around the world, edited the first 100 podcast episodes, and now she’s stepping into her own voice with her new book, Intention Into Action.

Avery went from an idea in her Notes app to a printed proof in her hands.

This episode explores:

Writing a book before you feel qualified

Speaking before you feel ready

How to handle rejection 

Moving through the Comfort Circles in real time

Following through on your intentions

If you’ve ever said, “I want to…” but haven’t taken the first step, this conversation is your nudge.

Learn more about Avery and her book at: averycrumrine.com

00:00 – The birthplace of the Billion Dollar Impact Marketplace06:45 – Writing Intention Into Action14:20 – Speaking before feeling ready24:10 – Moving from “Find Your Voice” to “Share Your Voice”40:30 – Coaching Stacey live: Publishing her book by July

Nickolas Natali is on a mission to hit $100K in monthly recurring revenue, and he's doing it out loud. In this inspiring and wildly honest conversation, Stacey Lauren sits down with Nickolas just weeks into launching “Project Moonshot,” a high-stakes challenge to radically scale his business. From living in a 1986 Suburban to becoming an ad agency founder, Nick shares the power of resourcefulness, gritty goal-setting, and community in staying the course. This one’s a masterclass in doing the thing, especially when it's scary.In This Episode:00:00 – Launching “Project Moonshot” & the power of saying goals out loud04:55 – How Nick hacked a 3-year degree + the roots of resourcefulness08:22 – Paying off $60K in student loans by living in a car13:10 – Why Stacey launched the Billion Dollar Impact Marketplace18:41 – Integrity, community, and not giving up (even when it’s hard)26:07 – Group psychology, impact entrepreneurship & moral marketing35:55 – Comfort Circles & helping people find their voice47:22 – Nick’s pivot from podcasting to paid ads52:40 – The truth about repetitive discipline vs. shiny-object syndrome59:02 – Nick’s real-time roadmap to $100K/month1:02:40 – Stacey gets coached by Nick—live!1:09:15 – The best kind of contagious growth

YouTube: https://youtu.be/JiFjrTPOQtc

Apple Podcasts: https://podcasts.apple.com/us/podcast/project-moonshot-nickolas-natalis-bold-%24100k-goal-the/id1618590178?i=1000742898505

Spotify: https://open.spotify.com/episode/6VRsceUuv4qFZ0MjPAohiF

What happens when a 56-year-old corporate executive says, “Why not me?” and launches a startup that scales, thrives, and exits in 4 years?Geetha Sreedhar did exactly that.In this unforgettable Do the Thing episode, Stacey Lauren talks with Geetha about the bold moves behind her startup journey, her principles for building powerful teams, what female founders really need to scale and sell, and why her post-exit life is far from retirement.They also dig into global travel, cross-cultural storytelling, and Geetha’s new mission: funding the next wave of women-led innovation through How Women Invest.Whether you’re in mid-career reinvention or dreaming of what comes after your big exit, Geetha brings the clarity, strategy, and lived wisdom that will light your fire.00:02 – Meet Geetha: From MBA to window office to startup CEO06:45 – Navigating corporate politics, promotions, and advocacy13:20 – Building a tech startup from scratch (and selling it in 4 years)22:10 – How to prep your business for a clean, profitable exit30:35 – Post-exit life: travel, legacy, and empowering women investors

YouTube: https://youtu.be/e81XzgFMweU

Apple Podcasts: https://podcasts.apple.com/us/podcast/why-not-me-geetha-sreedhar-on-startup-exits-bold-pivots/id1618590178?i=1000741731437

Spotify: https://open.spotify.com/episode/29sRWKSHU44lEPUrqspDNl