Content is how your audience finds you. Creating quality, SEO-optimized content is how your audience chooses you. LinkGraph’s data-driven approach helps to transform websites into conversion machines. As an award-winning, full-service SEO, Digital Marketing, and Web Design Agency, we were eager to learn more from Senior Content Strategist, Brittany Bronson. Brittany is an award-winning writer with 10 years of experience. She dives into the critical role of content marketing and what it means to create converting content. Aligning the SEO and content marketing teams has been critical to supporting each buying-journey stage and producing a lead-generation tool; their website.