We've been talking about how to Align from a strategic perspective. We've learned how to identify trends and how to create Success Factors. The third leg of the stool here is to Focus. 

 

We know the broad areas where our strategic investments need to be applied; this is about making sure that we are laser focused on the right areas to invest. By invest I mean the ability to create characteristics and capabilities that will drive our future success. Whilst it may mean financial it also means the application of other resources including time, people, and attention.

 

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