Today we're talking about trends, those things that will define our future operating environment. Dick Clark said, “I don't set trends. I just find out what they are and exploit them.” in that little phrase is all the wisdom you need to align your organisation to the inevitability of a changing environment.

 

When you don't align to trends you are always, catching up and never getting ahead. Always in the crowd, and never ahead on your own, enjoying the freedom of demand with low competition, and the economic rents that engenders. Quite simply your organisation becomes reactive rather than proactive.

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