Discover how to align your revenue team for success in an ever-evolving market with insights from A. Lee Judge's book, "CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Team." Join Bruce Scheer as he discusses the transformative approach to connecting sales and marketing.

- The shift in buyer control and its impact on sales and marketing dynamics. - Exploring Lee's CASH framework: Communication, Alignment, Systems, and Honesty. - The significance of fostering a revenue team mindset, bridging the divide between departments. - The role of content quality and quantity throughout the buyer's journey. - The crucial elements of becoming a trusted adviser to facilitate buyer decisions.

00:00 Sales & Marketing Alignment Insights 03:51 ""CASH: Key to Team Efficiency"" 09:19 Marketing Insights from Sales Meetings 12:19 Cross-Functional Team Visits Enhance Value 15:45 ""Revenue Team Sweet Spot"" 17:19 Revenue Team Kickoff Enthusiasm 20:09 Aligning Sales and Marketing for Better Leads 25:47 Rethinking the Customer Funnel 28:13 Modern Buyer's Journey Insights 31:30 Balancing Content: Quality vs. Quantity 33:15 Quality vs. Quantity in Content 38:03 Authority vs. Influence in Decision-Making 39:46 Bridging Sales and Marketing Gaps 43:54 Aligning Sales and Marketing Teams