June 19, 2023

Alignable is a Powerful Local Business to Business Marketing Resource with Chuck Casto

33 minutes

In this episode of The R-Value Podcast, IDI Distributor’s Ken Allison sits down with Chuck Casto, Alignable's business development guru and Head of Content Marketing. Alignable, often described as the largest online Chamber of Commerce or the Facebook for business owners, is a platform that allows small business owners to connect with one another and share resources, ideas, and advice. Ken and Chuck discuss the many advantages for contractors and builders of being on Alignable, such as networking events, a marketing contest, and the visibility that a business can achieve through participating in the platform.

Learn more about Alignable at https://www.alignable.com

Chuck provides valuable insights into the many ways Alignable can help small business owners make meaningful connections, grow their clientele, and establish a strong reputation in their community. With a range of trade groups, contractor groups, and even specific industry sectors like health and wellness, Alignable enables users to learn from and collaborate with like-minded professionals. Whether you're new to Alignable or have been using the platform for a while, this episode is a must-listen for anyone looking to grow their business, broaden their network, and take their visibility to new heights.

In this podcast…

1:15 - Alignable as a networking platform for small businesses. At the beginning of the episode, Ken Allison and Chuck Casto discuss Alignable and its benefits. Alignable is a platform where small business owners can connect with each other and share resources, ideas, and advice. The platform offers networking events, the marketing contest, and increased visibility for businesses who actively participate.

4:00 - Marketing Networking Contest. Chuck talks about the marketing networking contest, which he brought to Alignable five years ago. These contests celebrate people who help other small businesses by offering them networking opportunities, providing a platform for non-salesy interactions.

8:40 - Joining and participating in groups on Alignable. Chuck and Ken discuss the importance of joining and participating in groups on Alignable to increase visibility and trust. These groups allow users to learn from each other, ask questions, and provide advice. There are specific industry sector groups within Alignable, catering to businesses in health and wellness, construction, and more.

21:45 - How Alignable’s Event Hosting program can get you visibility with potential clients. Alignable offers an Event Host Program where participants can host virtual meetings to educate others about their expertise or industry. This program encourages sharing knowledge and helping others while potentially turning them into future clients.

30:45 - Advice for new Alignable users. Towards the end of the episode, Ken suggests new Alignable users should at least join two to three groups, participate in polls, start or join forums, and check out the activity feed. Chuck adds that joining the platform and actively participating in it will provide opportunities for users to connect, learn, and grow their businesses.

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By IDI Distributors

4.9