Discover what's intriguing about Facet, a publication that defies categorization as a traditional magazine. While Facet seems like a magazine in terms of what it looks like and it's quarterly release, it breaks away from that format in many ways. I explain the 8 ways Facet is different, like how it's ad-free, the pricing structure, the absence of other writers and contributors, and the focus on introspection and self-discovery rather than consumerism. Explore Facet's unique features and value - plus learn a bit more about the upcoming issue, Practical Platform Choices!

Get your own copy of Facet!

https://www.clearquartzcreative.co/facet

Winding down work with a long-time client, writing new goals, waffling on web design, and worrying that ChatGPT will make our brains turn to mush 🤯 is what the May Alignment Report is all about! Listen to hear Clear Quartz Creative's and Facet's behind the scenes.

Super easy-to-implement quarterly print issues for entrepreneurs who value intentionality - get Facet! https://www.clearquartzcreative.co/facet

Links in this episode:

Master Marketing With AI Robots

https://funstans.kartra.com/page/AI-robots-membership

Wisdom at the Crossroads Book

https://www.mandart.ca/store/wisdom-at-the-crossroads-book

Rise & Shine Kids Yoga

https://www.riseandshinekidsyoga.com/

Handling feelings of wordiness when you write can be tough! You may feel like you want to include every little detail in your writing, but you need to be mindful of your medium and its typical length. As a consumer of content, you likely have favorite people you enjoy reading from, and you would invest in their books even if they were hundreds of pages long. Similarly, your audience is invested in your writing, and their number is likely to grow as your content gets more precise and interesting - which is a direct result of brand voice!

Listen to this episode to dive into different aspects of writing and wordiness and learn how to handle these feelings as they come up while you write inside your business.

Still don't have a brand voice? I can help with that >>> www.clearquartzcreative.co/facet

Are you struggling to write a bio for yourself, whether it's for LinkedIn, Instagram, or for guesting on a podcast? You're not alone. Many people find writing bios challenging because it requires them to define themselves in one small paragraph. The task is so personal that the stakes seem high.

In this episode, we'll cover six practical mindsets that can help you write a compelling bio.

But first, I’ll assume that you have a brand voice statement, which describes the characteristics of your brand voice, tone, and personality. If you don't have one, I recommend that you invest in a paid resource like Facet, which can help you develop your brand voice and write everything in your business, including your bio.

https://www.clearquartzcreative.co/facet

Steph Crowder's Courage and Clarity Podcast: Do It Confused 

Jane McGonigal's Book: SuperBetter

When asked recently about my expertise in business, I revealed that I'm self-taught and gained hands-on experience from working with over 125 businesses on their brand and website. One problem I identified with my clients was that they often did not have a brand voice guide, which is a foundational problem that can be expensive for small business owners.

In this episode, I'm sharing the behind the scenes of how I used to extract brand voice from clients to write their website copy, and I'm explaining how you can be that person for yourself. To avoid you experiencing these foundational problems in your business, I created Facet, which gives you the necessary supports for building your business in a successful way. Listen in to hear my secret-before-now process of voice and copy!

https://www.clearquartzcreative.co/facet

Stop letting the concept of salesyness affect the authenticity of your marketing messages... Repeat these 66 affirmations, notice how your body feels as you bring in these new thoughts, and find freedom from the worry of sounding salesy.

As an entrepreneur who cares about your clients' emotional states, you want to avoid sounding salesy and instead be confident in your brand voice and messages. This episode offers affirmations to help you rewire your beliefs about salesyness and create more helpful ones in your awareness. 

To create or update your brand voice, order your issue of Facet today. https://www.clearquartzcreative.co/facet

Thinking about hiring or outsourcing in your small business? As an entrepreneur, outsourcing can be a big deal, and sharing your brand voice can help ensure that the person you're outsourcing to understands your values, mission, and ideal client. 

Sharing your brand voice guide is important because by sharing, you are creating alignment with everyone who is working on your brand. That way, you can get better results and ensure that tasks are completed in an on-brand way!

This episode offers tips on defining your expectations and intentions, keeping your brand voice easily shareable, giving context to the subcontractor, and checking for alignment between the freelancer's work and your brand voice. The only thing left to do is to make sure you share your brand voice with the next person you hire or outsource to!

If you don't have a brand voice guide yet, let's work on one together! Get the current Better Your Brand Voice issue of Facet and you'll have your own guide in no time: www.clearquartzcreative.co/facet

Listen in on my personal wins and misses at Clear Quartz Creative this month. Join me as I talk about my new podcast idea, the fact that I'm closing down my VIP, and why I'm the cookie monster of ideas and information! 

Mentioned in this episode -

Fair Play by Eve Rodsky

Women's Empowerment Podcast by Valerie LaVigne

Facet Subscription: https://www.clearquartzcreative.co/facet

Let's discuss big brand voices With ChatGPT's help, in this episode we discuss big brand voices. I used ChatGPT to generate descriptions of each brand's voice, and then I compare them with each brand's Canadian websites. You'll get to hear how different brand voices become different styles of voice in copy, and you'll see that these big brands are not so different from small businesses in terms of having concepts of messaging and values. 

Instead of paying a big name consultant like Starbucks, Nike, and Coca Cola did to create your own brand voice for yourself as a solopreneur, learn from this episode why everyone deserves a brand voice that represents their values, and how the current issue of Facet can help you find it. 

Get your copy of Better Your Brand Voice today to decide exactly what your brand will sound like, what your main marketing messages are, and how to abide by your values in all the words you write and say in your business. 

Learn how to create social media strategies using the brand voice guide you've created for your business! I recommend using knowledge of your human design gates as a tool for self-awareness, which can help you gain insight into your strengths and challenges in content creation. 

Next, we discuss how to create on-brand content for different types of media, such as video, audio, text, and visual content. To align your content with your brand voice, use language and style that supports your voice and ensure your headline, music, and sound effects align with your voice.

Lastly, plan your topics and themes in advance, and consult your list of brand messages and keywords to make sure your content is consistent and meets your audience's goals. Whether you're using templates, AI, audio, video, or photo content, you'll be equipped to create content in your own brand voice by the end of this episode.

Don't have a defined brand voice for your business yet? I can help you with that in the current issue of Facet: Better Your Brand Voice.