Having a product, software, or solution that a prospect can’t live without and desperately needs, is a game changer. But we quickly lose prospects with overwhelming, unorganized, and overly complicated onboarding processes. Cue Appcues, a no-code platform that makes it easy to measure and improve product adoption—without a developer. Director of Growth Marketing, Meg Gowell dives into how Appcues helps those transitioning from a sales-led motion to a product-led motion while helping us understand how they drive growth through organic thought leadership on their blog and Product Adoption Academy. The website plays a crucial role in their customer journey and the importance of aligning conversion goals with that buying journey. Meg emphasizes the importance of understanding where a customer is in their buyer journey, what information they need to know, and what the next step to conversion should be. Meg also discusses the challenges of funneling customers and helping them move along the journey in order to learn more about the product.