In this episode, host Kristi Mitchell dives deep into the challenges and triumphs of creating a marketing strategy that resonates with personal values. Joined by Dr. Carrie Graham, an expert in adult and workplace learning with over 25 years of experience, the discussion addresses the emotional and intellectual struggles business owners face in adopting marketing practices.

Despite her discomfort with marketing due to a lack of formal training, Dr. Graham highlights the necessity of implementing a consistent strategy for business growth. This episode explores the journey from relying solely on word-of-mouth referrals to adopting proactive marketing tactics. Kristi and Dr. Graham also touch on the importance of flexibility, personal comfort, and authenticity in marketing strategies.

Listeners can expect to gain valuable insights into:

• The importance of a well-defined marketing strategy for sustainable business growth.
• The challenges of adopting conventional marketing tactics that don't align with personal values.
• The need for self-reflection to understand personal barriers in marketing.
• The benefits of working with collaborative service providers.
• How unique marketing strategies can honor the individuality of a business.

To learn more about Dr. Carrie Graham's work and resources, visit her website at dr.carriegraham.com. Don't forget to subscribe, share, and review the podcast to support and continue learning valuable marketing insights!

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Learn more about Kristi and get in touch with her to learn how to Unf*dge YOUR marketing: kristimitchell.com