UX Ignite Podcast

Aligning Research with Business Goals, Democratizing & Inclusive Research with Kristin Sjo-Gaber


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In this fireside chat, hosted by Kuldeep Kelkar, Senior Partner, UXReactor, Kristin Sjo-Gaber, the leader of the Design Research and Strategy team at athenahealth, discusses the democratization of research and its impact on organizations.

She highlights the benefits of involving designers in research and the challenges of maintaining quality and volume. Kristin emphasizes the importance of aligning research with business goals and using metrics like the Standard Feature Perception Instrument (SFPI) to measure impact. She recommends hiring research coordinators and involving researchers in early discussions to ensure strategic decision-making. Kristin also provides tips for new leaders in the field of research and design.
Thank you, Kristin Sjo-Gaber, for being part of this Podcast.
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UX Ignite PodcastBy UXReactor