In this episode of The Win-Win Effect Podcast, Host Chris Ross and Co-Host, Wes Baiz continue drilling into the core of cultivating the right Sales Process you can apply to ANY industry. Every company trains its salespeople with a few must ask questions, and every salesperson should develop a few others of their own that have historically generated excellent results. But bear in mind that every call and customer are different, so you need to be able to adapt depending on the situation. At the end of today's episode, you will receive a BONUS TIP by Chris Ross himself on how he holds his buyers accountable to agreements that increase rapport, transitioning them into life-long clients.

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