Why do some startups seem to succeed while others fail? How come serial founders are more likely to be successful than first-time founders? Certainly, luck plays a role, but operational maturity may play a bigger role. In this episode, Ryan and Ethan dive into the challenges that startups face and how leaders can navigate them to build a successful company.

What makes the hottest companies of 2019 so successful? It's simple: they aligned their people around creating value for customers. In this episode, Ryan and Ethan discuss how organizations can implement customer-centric alignment strategies and then they go through a case study about Drift, a company that is rewriting the rules of how the builders of their organization (their engineers) interact with their customers.

Learn what north star alignment is and how you can get your team working together towards a common goal with this strategy.

Ryan and Ethan discuss the importance of clearly defining your company's purpose and how to align action around that purpose.

Learn how you can start to shift your team's focus from just executing tasks to driving greater business impact.

Learn what "Alignment Management" is all about and why it's critical for modern companies that want to stay competitive.