Managing Marketing

Alison Michalk And Darren Talk About Social Media, Online Communities And Crisis Management


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Alison Michalk is the CEO of Quiip, a Social Media and Online Community Management Company. Here Alison shares with Darren the role of online community management in a crisis and the importance of building an online community as a moat around your business, brand and organisation to protect it in a crisis. She also highlights the important role Community Management plays in all aspects of the business from Marketing and Sales to Corporate Communications.

https://www.trinityp3.com/2019/02/social-media-online-communities-crisis-management/

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