Launched in 2008, BabbaCo is establishing itself as a premier personality brand of the baby industry. BabbaCo products can now be found in over 100 boutiques, buy buy Baby, Bed Bath & Beyond, Diapers.com, and Amazon.com. BabbaCo received numerous parenting awards, have been featured on the Rachael Ray Show as "2010 Parenting Top Pick", the Chicago Sun Times Pioneer Press, Pregnancy & Newborn, Parenting, and influential blogs (including People Magazine, Daily Candy, and Urban Baby).