We have access to more data than ever before, but that data is useless if we aren’t using it to inform how we interact with our members. Today, we are joined by Jeff Horne, CEO and Co-Founder of Wicket, a member data platform for associations, to discuss the gap that exists in the conversation about member engagement, and the role an association's tech stack plays. We talk about how you can make sense of all the member engagement data you’re looking at, how to use it to create a better member experience, and much more.