Focus: shifting perspective, beliefs, and approaches to how businesses and teams make decisions and allocate marketing budget. In this episode we go over a lot of stuff ranging from consumer psychology all the way to the deep tactics of SEO. SEO isn’t real fun initially but once you and or your team learns how to play the game it’s exhilarating watching the data tell you how well your site and its content is and how much it’s helping your site visitors. SEO in short is really just making sure you rank on Google’s first page and top 3 results organic (if you’re not you need to switch your target keywords if you’ve been tryin for a while with no avail). Another thing we get into a bit is making sure you’re GENERATING demand using social. Search is for capturing high intent searchers. Social is for creating the awareness, interest, consideration, and demand. The goal of this episode is to really give you a better way of thinking about how to approach and plan for your digital marketing strategies and tactics so you can improve your judgements and reduce your overhead costs on marketing and sales. Because once you get everything down pat that I go over in this episode, you should be off to the races and competing with the big boys in your industry. Hope this helps. Cheers. P.S. Here’s an extra tip for you if you really wanna do good CRO and look at how people behave on your site. Check out HotJar. They create heat maps based on users interactions and let you watch people browse your site so you’re able to see what’s skipped past and what’s holding attention.