OptimAudience Digital Marketing

If 10 people visit your website and you have 10 different services and/or offerings, how do you know what to offer who? This is where segmentation comes into play. Ideally each of those services would have content and landing pages of their own to support the customer throughout each part of their buying journey. You’re able to identify and target your communications with people that visit your page and fill out any specific form on your website. And based on the form they fill out, you can identify their interest(s) and show them information or resources revolving around what they showed interest in. This is the start of becoming customer centric in your business in my opinion. Once you start to successfully segment, welcome, indoctrinate, and sell people using these tactics, the game slowly starts to change for you and your business. Then you slowly start integrating sms, retargeting ads, email sequences of different kinds (welcome emails, nurture email sequences, indoctrination email sequences, sales email sequences, etc). And depending on your budget, your tech, and a few other things, you can start really using technology to automate and auto-optimize some of these things for you. And this is how you efficiently start scale your business and sales processes. Eventually you’d ideally want to start using AI/ML to learn on the go and optimize for you according to live feedback you’re getting from marketing and sales initiatives you’re pushing.

I discuss what I’ve learned during the creation of lots of content. I discuss how my thought process and my approach to the creative process for digital content and digital assets has changed. One of the most interesting things that has shifted for me is how I think people are viewing the content. I used to think I needed to be technical and full of jargon to impress listeners or video viewers. Now I’m leaning more towards being very authentic and coming from a place that isn’t focused on selling at all but instead focuses completely on helping and serving and cultivating a bond or real connection with people via your content.

https://optimaudience.com/social-media-marketing-strategy-venus-fly-trap/ We go over a highly efficient method of acquiring hot leads by distributing content to cold audiences (people online that haven't interacted with your brand, website, or content) and retargeting the ones that interact with your content.

The reason this is so effective is that you're identifying and retargeting those people that showed interest or approval of your content by interacting with it. You get to happily leave the people alone that show no interest or don't interact with content, but you have a system set up so that those that do interact with your content, get followed up with by another piece of content relevant to the first one they recently viewed.

Shout out to Jeremy Haynes for the idea and awesome strategy.

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2:30 - SIDE NOTE: the reason we do this is because you get engagement is cheap it's not expensive to go and get a like or a comment or anything but that's not why uh you go and you do it you're not in there to get a like obviously you're in there you want money coming into your bag right so 

02:40 what you do is you it's basically a way to help you identify the people that are interested in whatever it is that you're posting about so you're filtering out all the other fluffy stuff 

02:50 that you don't want to retarget so you are basically identifying and targeting the people that are specifically engaging with your content and no one else.

3:00 So even with video view through percentages, you can target people that have watched 50% or more of your video and you know for a fact that they're going to be way more likely to watch another video or take action on another video or do something because they were at least interested enough to watch 50% or more of your previous video.

I go over the basic framework and approach to creating a digital first marketing strategy and talk through the hurdles and questions that come up during the process.

Unedited - Facebook ads, Digital marketing strategy, Content marketing, Content marketing strategy...

Focus: shifting perspective, beliefs, and approaches to how businesses and teams make decisions and allocate marketing budget. In this episode we go over a lot of stuff ranging from consumer psychology all the way to the deep tactics of SEO. SEO isn’t real fun initially but once you and or your team learns how to play the game it’s exhilarating watching the data tell you how well your site and its content is and how much it’s helping your site visitors. SEO in short is really just making sure you rank on Google’s first page and top 3 results organic (if you’re not you need to switch your target keywords if you’ve been tryin for a while with no avail). Another thing we get into a bit is making sure you’re GENERATING demand using social. Search is for capturing high intent searchers. Social is for creating the awareness, interest, consideration, and demand. The goal of this episode is to really give you a better way of thinking about how to approach and plan for your digital marketing strategies and tactics so you can improve your judgements and reduce your overhead costs on marketing and sales. Because once you get everything down pat that I go over in this episode, you should be off to the races and competing with the big boys in your industry. Hope this helps. Cheers. P.S. Here’s an extra tip for you if you really wanna do good CRO and look at how people behave on your site. Check out HotJar. They create heat maps based on users interactions and let you watch people browse your site so you’re able to see what’s skipped past and what’s holding attention.

I recorded our initial conversation starting about half way through it and we express some ideas around a variety of topics ranging from marketing tactics, how the metaverse is going to shape how we experience things, how VR will allow for higher efficiency teams and cycles of innovation, - UNFINISHED DESCRIPTION