Ever wondered how product teams avoid building features nobody wants? Meet Laura and Joep, Bol.com's product analytics experts, who reveal how data stops wasted effort and fuels smart decisions. Learn why a "fake door test" is their secret weapon and how failed experiments are actually wins in disguise!

What this episode covers

🔍 What you’ll learn:
✅ Why "good enough" data beats perfect (but late) analysis
✅ How a fake door test saved months of wasted engineering time
✅ The 4 key skills every product analyst needs
✅ Why failed experiments are secretly wins