Exploring ALL CAPS in Email Marketing with R.J. Talyor | Email Never Sleeps Ep. 19In Episode 19 of "Email Never Sleeps," we dive into the nuances of using ALL CAPS in email marketing. Is it effective or just digital yelling? Our guest, R.J. Talyor, founder and CEO of Backstroke, brings a wealth of experience from his days at ExactTarget to exploring the latest trends with generative AI in email marketing.We'll discuss surprising trends, such as the dramatic increase in ALL CAPS usage in email subject lines and content, and dissect whether this tactic grabs more consumer attention or is losing its impact. R.J. also shares insights into how ALL CAPS affects different brands differently, especially luxury versus discount brands.We will explain what's driving the rise in ALL CAPS, how it relates to deliverability, and the branding implications it carries. Whether you're a marketer looking to tweak your email strategy or just curious about the latest email marketing trends, this episode is packed with insights fueled by accurate data and expert analysis.

Connect with RJ: https://www.linkedin.com/in/rjtalyor/

Connect with Andrew: https://www.linkedin.com/in/andrewkordek/