Franchise email marketing isn’t just about sending more emails—it’s about sending the right emails.

In Episode 2 of Email Never Sleeps, host Andrew Kordek of iPost welcomes franchise marketing expert Amy Dill-Amoss of Alliance Franchise Brands to explore what truly makes email work at scale in the franchise world.

This isn’t your average B2B email conversation—this is about real, local impact with national brand integrity.

Inside this episode:

How to manage brand consistency across 700+ franchise locations

The power of personalization—done rightWhy good data is the foundation of great campaigns (and how to get it)

What metrics actually matter (and how to track subscriber intent)Copywriting strategies for localized, on-brand communication

Whether you're a franchisor, franchisee, or digital strategist, you'll walk away with actionable insights on list management, engagement benchmarks, and proven newsletter formats that convert.

Featuring real examples, practical frameworks, and the candid experience of two seasoned franchise marketing pros.

Want to improve your franchise email performance?

Start here: https://www.ipost.com

💬 Connect with guest Amy Dill-Amoss on LinkedIn: https://www.linkedin.com/in/amycdillamoss/

🎙 Hosted by Andrew Kordek

#franchiseemailmarketing

#emailmarketingtips

#franchisemarketing

In this episode of Email Never Sleeps, Andrew Kordek from iPost and Aaron Smith, CEO of Sageflo, talk franchise marketing and explore practical strategies for empowering local teams.

From email marketing to distributed marketing, Aaron and Andrew discuss how franchisees can be supported in executing successful campaigns while staying aligned with the brand's goals.

They cover key topics like data-driven insights, the human touch in marketing, and how AI tools can help streamline content creation

This video is for you if you're a franchise marketer or part of a central marketing team looking to improve your franchise marketing efforts. In that case, this video will provide valuable insights and strategies to elevate your local campaigns and drive more success.

Don't forget to like, comment, and subscribe for more thought leadership on email and franchise marketing!

Aaron for his insights.

#FranchiseMarketing #franchisee #franchisees

Welcome back to Email Never Sleeps! In this episode, host Andrew Kordek sits down with Rachel Sanders, co-founder and CEO of Rootine, a health and wellness company revolutionizing personalized nutrition and supplements.

Key Takeaways:

-Why scaling email campaigns requires data driven decisions.

-The importance of personalization in building customer trust.

-How to balance creativity and strategy in email marketing.

-Tips on integrating email with other marketing channels for a seamless customer experience.

Whether you're a seasoned marketer or just starting your journey, Rachel's insights will help you rethink and refine your email strategy.

Don't miss this one!

🔗 Connect with Andrew: https://www.linkedin.com/in/andrewkordek/

🔗 Connect with Rachel: https://www.linkedin.com/in/rachel-soper-sanders/

Don’t forget to like, subscribe, and hit the bell for updates on future episodes. Share your thoughts and key takeaways in the comments below!

Episode 32 - Global CRM: Engagement Strategies for Success with Eliza Li.

In this episode of Email Never Sleeps, we dive into the fascinating world of global CRM strategies with special guest Eliza Li, a seasoned CRM expert managing customer relationships for a global e-commerce brand based in Vienna, Austria. From exploring cultural nuances in CRM across continents to understanding how timing, tone, and consent shape engagement strategies, this episode is packed with insights to elevate your marketing game internationally.

Eliza shares her expertise on:

✅ Optimizing email strategies for global audiences

✅ Building effective customer journeys across regions

✅ Leveraging loyalty programs and personalized experiences

✅ Navigating cultural sensitivities and privacy regulations

If you’re curious about creating deeper connections with your international audience or want to sharpen your CRM skills, this is an episode you won’t want to miss!

-Respect customer consent and adapt to privacy expectations globally.

-Tailor your messaging to resonate with cultural and regional differences.

-Leverage omnichannel strategies to meet customers where they are.

Follow Eliza Li on LinkedIn: https://www.linkedin.com/in/eliza-li/

#GlobalCRM #EmailMarketing #CustomerEngagement #EmailNeverSleeps

In Episode 31 of Email Never Sleeps, host Andrew Kordek sits down with Mike Hillyer from KumoMTA to explore the key considerations of on-premises email solutions versus SaaS platforms. When should your organization think about bringing email operations in-house? What are the benefits and challenges of managing your own email infrastructure?

Connect with Mike:

https://www.linkedin.com/in/mikehillyer/

To blast or not to blast? That's the question we tackle in this insightful episode of Email Never Sleeps with host Andrew Kordek and special guest Courtney Martin.

https://www.linkedin.com/in/andrewkordek/

Andrew Kordek is joined by Tricia Babischkin, Director of Strategy and Analytics at Shaw + Scott. This episode is about Email and SMS Marketing: how to integrate these two powerful channels effectively and why doing it wrong is worse than not doing it at all.

Whether you’re an email marketer, an SMS enthusiast, or someone looking to improve your overall marketing strategy, this conversation provides the practical advice you need.

The Do’s and Don’ts of Email and SMS Integration

Andrew and Tricia discuss the nuances of combining email and SMS channels effectively. Too often, marketers treat them as isolated entities, leading to fragmented customer experiences. Learn how to integrate email and SMS to deliver cohesive, personalized messages that meet the needs of your audience. Tricia shares her thoughts on how brands can avoid the pitfalls of sending disjointed messages across platforms and how to do it right from the very start.

Stop Treating Email and SMS as Silos

Tricia points out that email and SMS should not be isolated; instead, they must work together in tandem to provide a consistent and engaging customer experience. By understanding the cross-channel customer journey, marketers can ensure that both channels work together seamlessly. The conversation also touches on how many brands have silos between their email marketing and SMS marketing teams, resulting in messaging that feels disconnected. This episode is full of examples of how to get the different marketing silos in your organization aligned.

SMS is NOT Email - Differentiate the Messaging

A key takeaway from the discussion is the importance of differentiating the messaging between email and SMS. Tricia explains that SMS is all about immediacy and urgency, perfect for quick reminders or last-minute deals, while email allows for more in-depth storytelling and brand messaging. The worst mistake a marketer can make is sending the exact same message via both channels, as they serve different purposes in the customer journey.

Use Cases for SMS and Email in Different Verticals

The conversation shifts towards how different industries should use SMS marketing and email marketing. For instance, B2C businesses can effectively use SMS for time-sensitive promotions, while financial services might use SMS for authentication and important notifications. Andrew and Tricia share their thoughts on which verticals should avoid SMS altogether due to the potential for high costs and low engagement.

The Right Timing and Strategy

Timing is everything when it comes to SMS marketing. Andrew stresses that marketers should be aware of how quickly they need to act after acquiring a new phone number. Too often, brands gather phone numbers for months before sending a message, by which time the customer has forgotten opting in—leading to confusion and opt-outs. Tricia advises having an SMS campaign ready to go before you collect a single number.

Developing a Content Calendar for Integration

Tricia recommends building a comprehensive content calendar that spans both channels for those wondering how to start integrating email and SMS. By planning out content and campaigns together, marketers can ensure that they’re not spamming their subscribers and that they’re sending messages that add value to the recipient’s experience. The episode highlights how a well-coordinated content calendar can help avoid overlap, reinforce key messages, and improve overall campaign effectiveness.

Common Pitfalls and How to Avoid Them

Tricia and Andrew share some of the common mistakes brands make when launching an SMS program. From failing to differentiate the channel from email to not understanding the country-specific regulations, they cover the do’s and don’ts for getting SMS marketing right. One interesting insight: testing whether a standard text message (SMS) performs better than a multimedia message (MMS). Spoiler alert—in most cases, a simple SMS outperforms.

#EmailMarketing #SMSMarketing #DigitalMarketing

Join us in this exciting episode of Email Never Sleeps, where host Andrew Kordek and special guest Des Brown dive deep into the nuances of email marketing across Africa.

Join us for Episode 27 of 'Email Never Sleeps' where Andrew Kordek dives deep into the world of casino marketing with Julia Carcamo, President and Chief Brand Strategist of J Carcamo & Associates. In this insightful conversation, Andrew and Julia discuss the complexities of modern casino marketing, evolving loyalty programs, and how digital channels have transformed the landscape for casino marketers.Discover how casinos balance attracting younger audiences while maintaining loyalty among their core customers. Julia shares her expertise on the importance of personalization, the power of making your marketing messages count, and how successful casino marketing is all about understanding the customer journey and adapting to the challenges of today.Get practical tips on leveraging email, social media, and rewards programs to connect with your audience and build long-lasting relationships. Whether you're a casino marketer or just curious about the industry's intricacies, this episode is packed with valuable insights!Listen to the full episode now and subscribe so you never miss an update!

Follow Julia Carcamo:

LinkedIn: https://www.linkedin.com/in/juliacarcamo/

Follow Andrew Kordek:

LinkedIn: https://www.linkedin.com/in/andrewkordek/

If you haven't already, please rate our podcast on Spotify to support our mission of making email marketing smarter!

Welcome to another insightful episode of "Email Never Sleeps," hosted by Andrew Kordek! In this episode, titled "Using AI as Your Email Marketing Team," we delve into the dynamic intersection of AI technology and email marketing with our special guest, Jonathan Galos.Jonathan, a seasoned Senior Product Growth Manager at Disqo, shares his extensive experience in leveraging AI to enhance consumer experiences and streamline marketing strategies. Dive into our discussion as we explore practical ways AI can integrate into your email campaigns, from automating tedious tasks to personalizing customer interactions.Are you an email marketer looking to enhance your strategies with AI? Or perhaps you're curious about the potential AI holds in transforming marketing workflows? This episode is packed with insights on harnessing AI’s power responsibly and effectively, ensuring your marketing messages resonate more deeply with your audience.

🔗 Connect with our experts for more insights:

Jonathan Galos on LinkedIn: https://www.linkedin.com/in/jonathangalos/

Andrew Kordek on LinkedIn: https://www.linkedin.com/in/andrewkordek/

Whether you're a seasoned marketer or just starting out, this episode offers valuable perspectives on integrating AI into your marketing toolkit. Tune in to learn how AI can be your ally in navigating the complex landscape of email marketing!