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Are you fascinated by the evolving landscape of email marketing and the integration of AI technologies?
Welcome to another insightful episode of "Email Never Sleeps," where we dive into the crucial topic of creating the perfect welcome series for your brand and consumers.
In this episode, Andrew Kordek is joined by Jennifer Hoth, a seasoned expert with 13 years of experience in the email marketing space, to discuss strategies for setting up your brand and consumers for success right from the start.
Jennifer shares her journey from a marketing generalist to an email marketing specialist, highlighting the dynamic and ever-evolving nature of email marketing that keeps marketers on their toes.
With a strong passion for mentoring and speaking about email marketing, Jennifer brings valuable insights into the importance of a well-crafted welcome series.
This episode explores:
-The pivotal role of the welcome series in email marketing
-Strategies for collecting valuable subscriber information
-The importance of personalization and making a great first impression
-Tips for avoiding common pitfalls in welcome series creation
-Whether you're new to email marketing or looking to refine your welcome series, this conversation is packed with actionable advice to help you engage your subscribers from their very first interaction with your brand.
Watch now to learn how to create a welcoming journey that sets both your brand and your consumers up for success.
In this episode of "Email Never Sleeps," Andrew Kordek chats with Scott Wolson, a casino marketing expert, on why copy and creative often take a backseat in today's marketing strategies. If you're wondering how technological advancements and AI are overshadowing the essence of creative marketing, this video is for you.
Scott brings decades of experience from the heart of Las Vegas, discussing the shift from impactful storytelling to a focus on targeting and technology. This conversation is crucial for marketers aiming to balance modern tools with the irreplaceable value of creativity.
The discussion also touches on targeting younger audiences, the evolution of casino marketing, and how brands can better connect with their audience beyond just pushing content. If you're in marketing, looking to improve your brand's engagement, or curious about the future of creative content, you won't want to miss Scott's insights.
Watch now to learn how to keep your marketing creative and engaging in an AI-driven world.
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In this insightful episode, join host Andrew Kordek from iPost as he welcomes Monica Badiu, a renowned email marketing copywriter and coach, to discuss the critical importance of email list hygiene. Monica shares her valuable experience and strategies for maintaining a responsive and healthy email list, which is essential for the success of any email marketing campaign.
π In This Episode:
ποΈ About Our Guests:
π Useful Links:
Whether you're new to email marketing or a seasoned professional, this episode offers valuable insights into the often-overlooked aspect of email marketing - list hygiene. Join us on this informative journey and elevate your email marketing strategies.
π Stay Connected:
Welcome to Season 3 of "Email Never Sleeps," where we dive deep into the essentials of email marketing. In this episode, titled "The Foundations of Email: Building Blocks of Saying Hello," join our host, Andrew Kordek, and guest, Scott Cohen, to explore the intricacies of crafting that perfect first email.
Welcome to our final Email Never Sleeps episode of 2023! In this edition, host Andrew Kordek is joined by Josh Kropkof, The Email Agency's CEO. Dive into their engaging discussion about the ever-evolving world of email and SMS marketing for e-commerce brands.
Welcome back to Email Never Sleeps!
In our latest episode, Per Caroe and Andrew Kordek explore the fascinating realm of hyper-personalization in email marketing.
Join us as we discuss how to initiate and successfully implement hyper-personalization strategies tailored to the unique needs of your business, regardless of its size.
Discover the importance of iterative processes, collecting meaningful data, and involving diverse voices to enhance customer experiences.
Dive into the world of hyper-personalization and take your email marketing to the next level!
If you missed it, check out part 1 of this conversation titled:What is Hyper-Personalization in Email Marketing?β¬οΈ
π Connect with Per Caroe on LinkedIn: https://www.linkedin.com/in/percaroe/
Welcome to another episode of "Email Never Sleeps," the podcast where we uncover the latest trends, strategies, and expert insights in the ever-evolving world of email marketing.
I'm your host Andrew Kordek, and today, we have a special guest who's a seasoned pro in email marketing and personalization β Per Caroe.
ποΈ In this episode, we dive into hyper-personalization within email marketing. Per Caroe, formerly of Sage Flow, joins us to share his wealth of knowledge and experience on how businesses can master the art of hyper-personalization to connect with their audience.
From personalization to hyper-personalization, we explore the key distinctions and practical examples that can take your email campaigns to the next level. Per sheds light on the crucial role of data collection and understanding customer preferences in crafting tailored messages that resonate.
Discover effective strategies for franchise businesses and best practices for email marketing success. Learn how to optimize your email marketing efforts by adopting an iterative approach and the importance of testing to achieve optimal results.
Don't forget to subscribe to "Email Never Sleeps" and hit that follow button to stay updated on the latest digital marketing trends, strategies, and exclusive interviews with industry experts.
π Connect with Per Caroe on LinkedIn for more insights and updates: https://www.linkedin.com/in/percaroe/
This episode serves as an urgent wake-up call for casino marketers and technologists.
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