iPost: Email Never Sleeps

iPost: Email Never Sleeps

By iPostNewsTech News
Download on the App Store

iPost: Email Never Sleeps episodes

  • AI Email Tactics: Best Use Cases For Email Marketing with Elizabeth Jacobi

    Are you fascinated by the evolving landscape of email marketing and the integration of AI technologies?

    If you're curious about how artificial intelligence is shaping the future of email strategies or seeking ways to optimize your email campaigns through AI, this video is tailor-made for you.
    Join Andrew Kordek and guest Elizabeth Jacobi, a seasoned expert from Mocha Bear Marketing, as they delve into the dynamic world of AI and email marketing.
    Whether you're an industry veteran looking for fresh insights or new to the field and eager to learn about the latest trends, this discussion will offer valuable perspectives on utilizing AI to enhance email marketing effectiveness.
    They explore the advantages and challenges of AI in writing email content, analyzing data, and even creating images, providing practical advice for marketers at all levels. If you're interested in leveraging AI to save time, improve engagement, and drive results in your email campaigns, you won't want to miss this enlightening conversation.
    Connect with Andrew: https://www.linkedin.com/in/andrewkordek/
    Connect with Elizabeth: https://www.linkedin.com/in/elizabethjacobi/

    21 min
  • The Perfect Welcome Series: Setting Up Your Brand and Consumers for Success

    Welcome to another insightful episode of "Email Never Sleeps," where we dive into the crucial topic of creating the perfect welcome series for your brand and consumers.


    In this episode, Andrew Kordek is joined by Jennifer Hoth, a seasoned expert with 13 years of experience in the email marketing space, to discuss strategies for setting up your brand and consumers for success right from the start.


    Jennifer shares her journey from a marketing generalist to an email marketing specialist, highlighting the dynamic and ever-evolving nature of email marketing that keeps marketers on their toes.


    With a strong passion for mentoring and speaking about email marketing, Jennifer brings valuable insights into the importance of a well-crafted welcome series.

    This episode explores:

    -The pivotal role of the welcome series in email marketing

    -Strategies for collecting valuable subscriber information

    -The importance of personalization and making a great first impression

    -Tips for avoiding common pitfalls in welcome series creation

    -Whether you're new to email marketing or looking to refine your welcome series, this conversation is packed with actionable advice to help you engage your subscribers from their very first interaction with your brand.


    Watch now to learn how to create a welcoming journey that sets both your brand and your consumers up for success.

    24 min
  • The Art of Casino Marketing

    In this episode of "Email Never Sleeps," Andrew Kordek chats with Scott Wolson, a casino marketing expert, on why copy and creative often take a backseat in today's marketing strategies. If you're wondering how technological advancements and AI are overshadowing the essence of creative marketing, this video is for you.

    Scott brings decades of experience from the heart of Las Vegas, discussing the shift from impactful storytelling to a focus on targeting and technology. This conversation is crucial for marketers aiming to balance modern tools with the irreplaceable value of creativity.

    The discussion also touches on targeting younger audiences, the evolution of casino marketing, and how brands can better connect with their audience beyond just pushing content. If you're in marketing, looking to improve your brand's engagement, or curious about the future of creative content, you won't want to miss Scott's insights.

    Watch now to learn how to keep your marketing creative and engaging in an AI-driven world.

    Watch Now on YouTube

    23 min
  • Maximize Engagement: Pro Tips for a Successful Email List Cleanup

    In this insightful episode, join host Andrew Kordek from iPost as he welcomes Monica Badiu, a renowned email marketing copywriter and coach, to discuss the critical importance of email list hygiene. Monica shares her valuable experience and strategies for maintaining a responsive and healthy email list, which is essential for the success of any email marketing campaign.


    πŸ” In This Episode:

    • Discover why regular email list cleanup is crucial for your marketing success.
    • Learn from Monica's extensive experience in email marketing, and understand how an engaged email list can significantly impact your campaign's performance.
    • Explore practical tips and strategies for effective email list maintenance.

    • πŸŽ™οΈ About Our Guests:

      • Andrew Kordek: LinkedIn Profile
      • Monica Badiu: LinkedIn Profile

      • πŸ”— Useful Links:

        • Read more about this episode on the iPost blog: Maximize Engagement - Pro Tips for a Successful Email List Cleanup
        • Watch this episode on YouTube: Watch Here
        • Whether you're new to email marketing or a seasoned professional, this episode offers valuable insights into the often-overlooked aspect of email marketing - list hygiene. Join us on this informative journey and elevate your email marketing strategies.


          🌐 Stay Connected:

          Don’t forget to subscribe to "Email Never Sleeps" on Spotify for more episodes with industry experts like Monica Badiu. Stay tuned for enlightening discussions and expert advice that can transform your email marketing campaigns!


          16 min
        • Foundations of Email: The Building Blocks of Saying Hello

          Welcome to Season 3 of "Email Never Sleeps," where we dive deep into the essentials of email marketing. In this episode, titled "The Foundations of Email: Building Blocks of Saying Hello," join our host, Andrew Kordek, and guest, Scott Cohen, to explore the intricacies of crafting that perfect first email.

          With decades of combined experience in email marketing, they share valuable insights and practical tips to enhance your email marketing strategies.
          πŸ”— Important Links:
          Check out Andrew Kordek on LinkedIn: https://www.linkedin.com/in/andrewkordek/
          Discover more about Scott Cohen: https://www.linkedin.com/in/scottcohen13/

          Visit iPost for innovative email solutions: https://www.ipost.com/
          In this insightful conversation, Andrew and Scott discuss:
          -The importance of the first email interaction and how to make it count.
          Strategies for personalized and effective welcome emails.
          -The role of analytics in understanding and improving email engagement.
          -Future trends and evolving practices in email marketing.
          Stay tuned for more episodes and don't forget to like, share, and subscribe for more insightful conversations on email marketing!

          24 min
        • Unlocking Email Marketing Success with Josh Kropkof, CEO of The Email Agency

          Welcome to our final Email Never Sleeps episode of 2023! In this edition, host Andrew Kordek is joined by Josh Kropkof, The Email Agency's CEO. Dive into their engaging discussion about the ever-evolving world of email and SMS marketing for e-commerce brands.

          Josh shares his journey of starting The Email Agency with his brother in 2018, overcoming initial hurdles, and achieving remarkable growth with over 118 companies across nearly 100 niches. Their work with notable brands like Craft Sportswear and Foundation Building Materials showcases their expansive reach in the industry.
          The highlight of the podcast is a deep dive into what can make or break an email marketing program. From the necessity of a direct response and personality-driven email approach to the significance of connecting with customers on a human level, Josh's insights are invaluable.
          He emphasizes the importance of adapting to change and using email as a direct channel to understand and engage with your audience.
          Anecdotes like their successful experiment with Mixtiles, which significantly increased engagement through a unique email strategy, exemplify their innovative approach.
          Andrew adds his perspective on the importance of focusing on your brand, understanding your audience, and resisting the urge to follow trends blindly.
          This episode is a must-watch for marketers seeking to enhance their email strategies and connect more effectively with their customers. Do yourself a favor and follow Josh Kropkof on LinkedIn:
          https://www.linkedin.com/in/josh-kropkof/
          Stay tuned for more episodes of Email Never Sleeps, as season 3 will restart in early January 2024.
          #EmailMarketing #eCommerce #DigitalMarketing #TheEmailAgency #Podcast #MarketingStrategy #BusinessGrowth #CustomerEngagement"

          21 min
        • How to Successfully Implement Hyper-Personalization in Email. (Per Caroe Part 2) 02 14

          Welcome back to Email Never Sleeps!


          In our latest episode, Per Caroe and Andrew Kordek explore the fascinating realm of hyper-personalization in email marketing.


          Join us as we discuss how to initiate and successfully implement hyper-personalization strategies tailored to the unique needs of your business, regardless of its size.


          Discover the importance of iterative processes, collecting meaningful data, and involving diverse voices to enhance customer experiences.


          Dive into the world of hyper-personalization and take your email marketing to the next level!


          If you missed it, check out part 1 of this conversation titled:What is Hyper-Personalization in Email Marketing?⬇️

          https://open.spotify.com/episode/17BQAPA29rEMf3XSlaqaAV?si=jQtPsFZUS32Bxr0od4ql5g


          🌐 Connect with Per Caroe on LinkedIn: https://www.linkedin.com/in/percaroe/

          23 min
        • What is Hyper-Personalization in Email Marketing? 02 13

          Welcome to another episode of "Email Never Sleeps," the podcast where we uncover the latest trends, strategies, and expert insights in the ever-evolving world of email marketing.


          I'm your host Andrew Kordek, and today, we have a special guest who's a seasoned pro in email marketing and personalization – Per Caroe.


          πŸŽ™οΈ In this episode, we dive into hyper-personalization within email marketing. Per Caroe, formerly of Sage Flow, joins us to share his wealth of knowledge and experience on how businesses can master the art of hyper-personalization to connect with their audience.


          From personalization to hyper-personalization, we explore the key distinctions and practical examples that can take your email campaigns to the next level. Per sheds light on the crucial role of data collection and understanding customer preferences in crafting tailored messages that resonate.


          Discover effective strategies for franchise businesses and best practices for email marketing success. Learn how to optimize your email marketing efforts by adopting an iterative approach and the importance of testing to achieve optimal results.


          Don't forget to subscribe to "Email Never Sleeps" and hit that follow button to stay updated on the latest digital marketing trends, strategies, and exclusive interviews with industry experts.


          πŸ”— Connect with Per Caroe on LinkedIn for more insights and updates: https://www.linkedin.com/in/percaroe/



          20 min
        • Casino Email Senders Are Being Canceled ❌

          This episode serves as an urgent wake-up call for casino marketers and technologists.

          Andrew Kordek from iPost recently attended a specialized conference focused on Casino Marketers and Technologists. He was fortunate enough to share insights from his team’s recent research. The findings are somewhat unsettling, especially if you're in the casino, sports betting, or general gambling industry.
          🌐 The Startling Discovery
          iPost's marketing team has uncovered a list of about 36 Email Service Providers (ESPs) whose acceptable use policies specifically forbid companies engaged in gambling activities from using their platforms.
          See the full list here:
          https://www.ipost.com/casino-prohibited/
          This might not sound like big news, but here’s the kicker: many ESPs categorize casinos and gambling companies alongside high-risk industries like escort services, multi-level marketing, and even prostitution!! 😲😲😲
          🌐 Why Should You Care?
          If your company relies on email marketing or SMS to nurture guests and loyal patrons or to run promotions, you may risk losing your platform support without warning.
          We’ve already heard of cases where clients have been unceremoniously kicked off platforms, costing them money and time.
          This is a serious concern, especially since casinos are not just about gambling; they also contribute to the hospitality and tourism sectors.
          🌐 What to Do Next?
          We urge you to check whether your current vendors fall under this list. It might sound alarmist, but knowing where you stand is crucial. We aren't fearmongers; we're watchdogs looking out for potential pitfalls in the industry.
          If you find your ESP on this list, I strongly suggest considering alternative platforms that align better with your business needs both now and in the future.
          🌐 We Stand by You
          At iPost, we believe all gaming, casino, and sports betting operators should have a secure and reliable email and SMS marketing platform. We not only support but also welcome businesses from these sectors. Don't compromise on a service that doesn't respect or understand the nuances of your industry.
          πŸ“§ Let's Connect
          I've included my email at the end of this post for anyone who wishes to discuss this further. You can also reach out to me here on LinkedIn. Partnering with companies that genuinely want to support you in these challenging times is crucial. Who do you want standing behind you?
          Feel free to share this post to help spread the word. The casino industry needs to know.
          πŸ“© Email: [email protected]

          6 min

        About iPost: Email Never Sleeps

        From the publisher's feed

        iPost Email Marketing Platform. Use data like you mean it.