iPost: Email Never Sleeps

iPost: Email Never Sleeps

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iPost: Email Never Sleeps episodes

  • Modern Casino Marketing Hurdles

    Join us for Episode 27 of 'Email Never Sleeps' where Andrew Kordek dives deep into the world of casino marketing with Julia Carcamo, President and Chief Brand Strategist of J Carcamo & Associates. In this insightful conversation, Andrew and Julia discuss the complexities of modern casino marketing, evolving loyalty programs, and how digital channels have transformed the landscape for casino marketers.Discover how casinos balance attracting younger audiences while maintaining loyalty among their core customers. Julia shares her expertise on the importance of personalization, the power of making your marketing messages count, and how successful casino marketing is all about understanding the customer journey and adapting to the challenges of today.Get practical tips on leveraging email, social media, and rewards programs to connect with your audience and build long-lasting relationships. Whether you're a casino marketer or just curious about the industry's intricacies, this episode is packed with valuable insights!Listen to the full episode now and subscribe so you never miss an update!


    Follow Julia Carcamo:

    LinkedIn: https://www.linkedin.com/in/juliacarcamo/


    Follow Andrew Kordek:

    LinkedIn: https://www.linkedin.com/in/andrewkordek/


    If you haven't already, please rate our podcast on Spotify to support our mission of making email marketing smarter!

    25 min
  • AI vs Human Email Marketing Teams

    Welcome to another insightful episode of "Email Never Sleeps," hosted by Andrew Kordek! In this episode, titled "Using AI as Your Email Marketing Team," we delve into the dynamic intersection of AI technology and email marketing with our special guest, Jonathan Galos.Jonathan, a seasoned Senior Product Growth Manager at Disqo, shares his extensive experience in leveraging AI to enhance consumer experiences and streamline marketing strategies. Dive into our discussion as we explore practical ways AI can integrate into your email campaigns, from automating tedious tasks to personalizing customer interactions.Are you an email marketer looking to enhance your strategies with AI? Or perhaps you're curious about the potential AI holds in transforming marketing workflows? This episode is packed with insights on harnessing AI’s power responsibly and effectively, ensuring your marketing messages resonate more deeply with your audience.


    🔗 Connect with our experts for more insights:

    Jonathan Galos on LinkedIn: https://www.linkedin.com/in/jonathangalos/

    Andrew Kordek on LinkedIn: https://www.linkedin.com/in/andrewkordek/


    Whether you're a seasoned marketer or just starting out, this episode offers valuable perspectives on integrating AI into your marketing toolkit. Tune in to learn how AI can be your ally in navigating the complex landscape of email marketing!

    27 min
  • How to Build Trust with Customers - Email Never Sleeps Episode 25

    Tune into this enlightening episode of "Email Never Sleeps," hosted by Andrew Kordek and presented by iPost. Join us as we welcome Stephanie Markadonatos, a veteran in the email marketing landscape with over a decade of expertise across the finance, retail, and healthcare sectors.

    In this episode, Stephanie delves into her strategies for leveraging email communications to build and maintain customer trust. She shares transformative insights and real-world examples from her extensive career, illustrating how targeted communications can enhance customer relationships and foster long-term loyalty.
    Whether new to email marketing or looking to refine your approach, this discussion will equip you with the knowledge and tools necessary to use email as a powerful trust-building medium. Stephanie's practical tips and engaging stories are invaluable for anyone aiming to make their brand more relatable and trustworthy through effective communication strategies.
    Don't miss out on these expert insights that could revolutionize your email marketing and customer engagement approach. Subscribe and stay tuned for more episodes that help you excel in the ever-evolving marketing landscape!
    Andrew Kordek: https://www.linkedin.com/in/andrewkordek/
    Stephanie Markadonatos: https://www.linkedin.com/in/stephaniemarkadonatos/

    23 min
  • Stop Talking about Data and Really Learn How to Use It

    If you're eager to move beyond the buzz around "data-driven strategies" and make actionable sense of your figures, this episode of "Email Never Sleeps" is your playbook. Hosted by Andrew Kordek and featuring insights from data expert Ramya Pingali, this discussion pivots from discussing data to mastering its use in marketing. Dive into real-world examples and start making data your ally in crafting compelling campaigns. Whether you're a marketer in Toronto or beyond, unlock your data's potential by tuning into this episode.

    Connect with Andrew Kordek on LinkedIn https://www.linkedin.com/in/andrewkordek/

    Connect with Ramya Pingali on LinkedIn https://www.linkedin.com/in/ramyapingali/

    27 min
  • Email Marketing: The Power of Clean Data

    Welcome to Episode 23, Season 3 of the "Email Never Sleeps" podcast, hosted by Andrew Kordek and presented by iPost. In this must-watch episode for digital marketers, data analysts, and business leaders, our special guest Vince Cersosimo, CEO and Co-Founder of Webbula, dives deep into the critical importance of maintaining clean data for successful email marketing.

    If you're struggling with deliverability, want to enhance your email marketing strategies, or simply curious about the real difference between list verification and data hygiene, this video is tailor-made for you. Discover actionable insights on how clean data can drive your email campaigns' success and why regular data hygiene is a non-negotiable part of modern digital marketing.

    Vince explains the subtle yet impactful distinctions between data verification and hygiene, emphasizing the dangers of neglecting these crucial steps. For anyone aiming to boost their email deliverability and effectiveness, understanding these elements can transform your approach and results.

    🔗 Connect with the experts for deeper insights:

    • Andrew Kordek: LinkedIn
    • Vince Cersosimo: LinkedIn
    • This episode is an essential resource for anyone serious about leveraging clean data to amplify their email marketing efforts. Whether you're a seasoned professional or new to the field, the knowledge shared here will equip you with the tools to maintain a robust, effective email strategy.

      #EmailMarketing #DataHygiene #DigitalMarketing #ThePowerOfCleanData #BusinessGrowth

      24 min
    • Email Addiction: The One Email Program you Can't Live Without

      Welcome to another episode of the "Email Never Sleeps" podcast, where today we're diving deep into the critical topic of the one email in your marketing program you cannot afford to skip. Sebastian Kuemmel, founder and chief housekeeper of the House of Email from Sydney, Australia, joins us. In this episode, Sebastian brings his extensive experience from working across the globe, emphasizing the significance of post-purchase email programs in the e-commerce and retail sectors.

      Sebastian discusses the often overlooked yet crucial role these emails play in building lasting customer relationships and enhancing brand loyalty beyond the initial sale. Whether you're a seasoned marketer or new to the field, this discussion will show effective strategies to engage customers after the purchase, ensuring they return repeatedly.
      Connect with Sebastian: https://www.linkedin.com/in/sebastiankuemmel/
      Connect with Andrew: https://www.linkedin.com/in/andrewkordek/

      26 min
    • B2B Email Marketing 101

      Welcome to Episode 20 of "Email Never Sleeps," where we dive deep into B2B email marketing with our guest, Kate Arney-Cimino, from Los Angeles, California. With a robust sales and content marketing background, Kate shares unique insights on crafting compelling email campaigns that resonate with diverse audiences.This episode explores effective transitions from sales to content creation and discusses strategies for genuine audience engagement in B2B marketing. Kate emphasizes understanding the customer, adapting tone, and addressing their pain points to create meaningful interactions.This video is for you if you are searching for content related to B2B Email Marketing or B2B marketing strategies. Tune in to gain practical advice from a seasoned expert on crafting emails that inform, resonate, and engage.


      #B2BEmailMarketing #ContentMarketing #emailstrategy


      Connect with Kate - https://www.linkedin.com/in/katearneycimino/

      Connect with Andrew - https://www.linkedin.com/in/andrewkordek/

      26 min
    • ALL CAPS in Email: Effective Emphasis or Digital Yelling?

      Exploring ALL CAPS in Email Marketing with R.J. Talyor | Email Never Sleeps Ep. 19In Episode 19 of "Email Never Sleeps," we dive into the nuances of using ALL CAPS in email marketing. Is it effective or just digital yelling? Our guest, R.J. Talyor, founder and CEO of Backstroke, brings a wealth of experience from his days at ExactTarget to exploring the latest trends with generative AI in email marketing.We'll discuss surprising trends, such as the dramatic increase in ALL CAPS usage in email subject lines and content, and dissect whether this tactic grabs more consumer attention or is losing its impact. R.J. also shares insights into how ALL CAPS affects different brands differently, especially luxury versus discount brands.We will explain what's driving the rise in ALL CAPS, how it relates to deliverability, and the branding implications it carries. Whether you're a marketer looking to tweak your email strategy or just curious about the latest email marketing trends, this episode is packed with insights fueled by accurate data and expert analysis.


      Connect with RJ: https://www.linkedin.com/in/rjtalyor/

      Connect with Andrew: https://www.linkedin.com/in/andrewkordek/

      #EmailMarketing #DigitalMarketing #ALLCAPS #MarketingTrends #EmailStrategy

      26 min
    • What are CDP's? Why are Brands Considering Them?

      Want to know the difference between CDPs, DMPs, and CRMs? Join us on Email Never Sleeps to explore what CDPs are and why brands are jumping on board. Special guest Roy Wollen will break it all down - don't miss out, hit subscribe now!

      Roy Wollen:

      https://www.linkedin.com/in/roywollen/

      Andrew Kordek: https://www.linkedin.com/in/andrewkordek/

      28 min
    • Why is Mastering Email Marketing like Catching a Unicorn?

      Andrew Kordek is back with another episode of Email Never Sleeps. Today, my special guest is someone you’ll love because our topic is “Why is Mastering Email Marketing Like Catching a Unicorn?”

      In this episode, I'm joined by Evan Blittner, a seasoned marketer with 16 years of experience spanning agencies, client-side, and vendor roles. Evan has worked across multiple industries, including Telecom, Insurance, Finance, CPG, and Hospitality, bringing a wealth of knowledge to our discussion.
      Evan and I dive deep into the complexities of email marketing and why achieving mastery can feel as elusive as catching a unicorn. We explore the moving targets in email marketing, from evolving customer preferences and data changes to industry shifts and internal dynamics.
      Topics covered:
      -The myth of mastering email marketing
      -The importance of top-level buy-in and stakeholder engagement
      -Navigating the customer journey from acquisition to retention
      -Effective testing strategies and their impact
      -The challenges and opportunities in different stages of the email lifecycle
      Join us as we break down these intricate topics and provide actionable insights to help you navigate your email marketing challenges. Whether you're new to the field or a seasoned professional, this episode has something valuable for everyone.
      #EmailMarketing #DigitalMarketing #MarketingStrategy #EmailMastery #CRM
      Don’t forget to like, comment, and subscribe for more episodes of Email Never Sleeps! Let us know your thoughts and questions in the comments, and we’ll respond in our next video. Keep emailing and keep innovating!

      24 min

    About iPost: Email Never Sleeps

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    iPost Email Marketing Platform. Use data like you mean it.