In this, the 40th episode of Poetry in Marketing, I'm tackling a hard truth for business owners:

All CEOs learn

They do not define their brand...

Eventually.

If you’ve built a business around something you love, something you’re great at, something that feels deeply personal, this might be hard to hear. But here’s the reality: your brand isn’t for you.

In this episode, I talk about the shift every successful business leader has to make: from building a brand based on personal passion to shaping a brand around what the marketplace actually values. Because if you only see your business through your own lens, you might love it… but your customers won’t.