Technology in precision agriculture has come a long way over the last several years and improved on-farm efficiency. As the ag economy grapples with ESG demands, labor challenges, and high fertilizer costs, better rural broadband is helping facilitate wide-spread adoption of cost-saving applications like robots, sensors, and artificial intelligence. In this episode, Jeff Johnston speaks with Kenneth Scott Zuckerberg, lead grain and farm supply economist with CoBank. Ken explains the concepts behind precision ag and how it can help the U.S. ag sector address key challenges and improve profitability. (Content note: this podcast was recorded prior to the Russian invasion of Ukraine, which has added even more volatility to fertilizer supply chains and prices.)