The recent New Scientist Live event in London, provided the farming and food producing industry with a wonderful opportunity to present its credentials to a largely non-rural audience - and to children.

Reflecting on the event and the ‘terrifyingly insightful questions’, are Anna Eccleston, Commercial Director for the Farmers Weekly, Richard Charles, After Sales Manager, AGCO Corporation and Daniel Fasham from the Agricultural Engineers Association (AEA) who was representing the We Are Land-based Engineering campaign launched at the end of 2022.

The We Are . . . campaign organised and manned an information point and quiz - and acted as a gateway to the machinery and interactive displays provided by AGCO, John Deere and Kuhn UK in the land-based engineering section

LINKS

New Scientist Live

Farmers Weekly

We Are Land-based Engineering

AGCO Corporation

John Deere

Kuhn UK