After 41 years in the industry, Tom Craddock is handing the reins of his successful roofing business down to his capable son (and world-class professional cyclist), Lawson. They come from different generations and have their own perspectives and ideas. But both father and son know the key to their success: maintaining a sky-high standard of quality.

Today on the Roofr Report, we’re sitting down with our October Roofrs of the Month, Tom and Lawson Craddock, to talk:

• Finding their business niche in residential reroofing
• The benefits of staying small and keeping it in the family
• Why top athletes are exceptional team members
• How they’ve streamlined operations, bit by bit, through Roofr