E.N.G. Roofing is changing the game.

Based out of Waller, TX, Quintin Wilsford and his team are flipping the script on how a roofing company operates. We're talking W2 employees across the board (yes, even the door knockers), hourly pay + commission, and a marketing machine that spans TikTok, LinkedIn, TV commercials, and 1.5M-follower local media partnerships.

In just a few months, E.N.G. has grown from ~8 employees to 50+, hit nearly $400K in roofs in a single month — almost entirely retail — and are gunning for $10M this year. This isn't your average roofer story.

In This Episode:

• How to build a W2 team that sticks around

• Winning in a saturated market

• Why retail-first beats storm chasing

• A multi-platform marketing playbook

• Diversification done right

What if scaling back was actually the smartest move you could make for your business and your life?

That was certainly the case for Michael Hill of Boise Roof Repair — a former insurance claims adjuster who walked away from corporate life in 2020 to build a lean, profitable roofing business on his own terms.

Michael shares how he carved out a niche in a retail-only market by focusing almost entirely on repairs, and how that strategy created an unplanned (and powerful) long game with customers.

Michael also digs into the tools that keep his one-man operation running smoothly, including how a $150/month virtual office changed everything, and how Roofr's automations replaced a patchwork of four different software programs.

In this episode:

• How to play the long game with a repair-first roofing business
• Why scaling hurt Michael's profits — and what he did about it
• The power of a virtual office for solo operators (for just $150/month)
• Using Roofr as a full CRM, from measurements to invoicing
• Big goals, like Michael building a legacy for his kids

What if the best marketing move you can make has nothing to do with SEO, social media, or paid ads?

Leaning on his 17+ years in home service work, Dave Carroll of Dope Marketing gives Pete the case for traditional, guerrilla-style marketing. Listen in to learn why postcards and door hangers are still some of the most effective tools a roofer can use.

From reaching customers in unique and memorable ways to staying hyper-local and owning your neighborhoods, Dave’s got practical advice you can put to work for your roofing business right now.

In this episode:

• Creative ways to get in front of customers (QR codes, Christmas lights, and more)
• The case for print marketing vs. digital for lead quality
• Marketing vs. branding (and why you need both)
• Automatic postcard marketing integrations with DOPE and Roofr
• Plus AI tools, building a hyper-local presence, and more

From Disney to the Marine Corps to Roofing. This week, we're talking to our May Roofr of the Month, Matthew Marsh of Eastern Shore Roofing and Remodeling in Maryland.

Matthew shares the story of how bad contractor communication led him to start his company three years ago, reaching $700K+ with three trusted crews and a 70/30 roofing-to-remodeling mix.

Pete and Matthew discuss everything under the sun:

• Matthew's background as a carpenter
• Finding reliable roofing crews
• The pitfalls of per-square pricing
• How roofing tech touches every part of the business
• Growing toward $5M in revenue

It's a great story with a lot to take away. Listen in with us!

How'd Cam Burns hit $500k revenue in year one? Rejuvenation, not reroofing, was the spark.

On this week's podcast, Pete sits down with our April Roofr of the Month, Cameron Burns of OK Roof Revival in Kelowna, British Columbia. West coast Canucks rise up!

Cameron shares how he left 15 years in oil and gas construction to launch a roofing company in late 2022, and went on to acquire Canadian distribution rights with licensed applicators. Pete and Cam get into:

• How rejuvenation gets earlier leads and builds trust
• Watching maintenance become reroof jobs
• High-end offerings (metal, torch-on, Brava synthetic tiles, etc.)
• The challenges of winter seasonality and ethical rework
• How tech like Roofr and CompanyCam helps

If you, like Cameron, aren't afraid to get your knuckles a little scratched up, listen up for a lot of solid advice for your own roofing business.

This week on the Roofr Report, Pete sits down with Phil Risher to talk about LLMs, return on ad spend (ROAS), and marketing that actually converts. They discuss what works, what doesn’t, and why finding that right balance is so frustrating for so many roofing companies. Phil explains how to stop guessing, start tracking the right things, and build marketing that actually supports your business goals.

• The shift to conversational AI search
• Using call data to improve your marketing
• Visibility, conversion, and re-targeting
• ROAS reporting and more

If trying to effectively market your local roofing business in 2026 feels overwhelming and unclear, this episode will help bring it back down to earth.

After nearly 22 years in business, John and Carrie McClung have a clear philosophy: “We don’t live to roof. We roof to live.”

To celebrate our March Roofr of the Month winners, Pete sits down with John and Carrie McClung to discuss how success arises from taking an active part in the roofing community. From disaster response to backpack giveaways to breast cancer fundraisers, McClung Roofing has built a business rooted in service.

In this episode:

• How community investment fuels long-term growth
• Why reputation beats price
• What legacy really means in contracting

It's a story about business, but also heart.

This week, Pete catches up with Chuck Allen, our February Roofr of the Month.

Chuck shares his transformation from crane operator to roofing business owner at San Antonio’s Rio Blanco Roofing. Chuck’s been around the block, and shares some great business insight into:

• Targeting your clients instead of casting a wide net
• Building your brand by being honest and authentic
• Keeping quality service and high production standards
• Setting proper customer expectations
• Leaning on the right tech, and the right people, to grow without waste

Learn how Chuck and his team have set Rio Blanco apart in a highly competitive market — and how your own roofing company can follow a few key principles to achieve the same.

Feelin' the January blues? Already overwhelmed by all there is to do in 2026? This episode might be the kick you need to make a change.

This week, Pete speaks with Angela Chanowsky, the entrepreneur and visionary behind Unique Genius. Angela's an expert at helping small business owners, especially in home services and roofing, break free from routine tasks to focus on growth.

If you're wondering:

• How do I free up my time for the important stuff?
• Are my processes and systems working well?
• What can virtual assistants do for me, really?
• What's the best strategic hire to start growing?
• Where does AI fit into all this?

Then this ep's for you.

Whether you're still fresh to roofing or just looking to finally scale your business, Angela's advice can help push you in the right direction. Listen up!

To close out 2025, Pete sits down with Matt Smith, co-owner of Early Bird Roofing and our December Roofr of the Month, to talk about running a modern roofing business, scaling fast, and going with what works instead of chasing a feeling.

Early Bird Roofing launched in May of this year, and seven months later, has already hit a million in sales. Matt and Pete talk about the whys and hows, including:

• Bringing in leads from 2-3 core sources
• Understanding marketing and what works for your niche
• Having a smart, replicable sales process
• Making sure install day goes perfectly

Interested in roofing tech, marketing, or scaling your own roofing business in a way you know will work? Don’t miss this one.