Are you commercial-curious? THIS is how you make the leap.

Today, Pete is joined by commercial roofing (and estimating) expert Bryan Mitchell from Service AdvantEdge. Leaning on over four decades of experience, Bryan spills the beans on how to successfully dip into the lucrative world of commercial roofing. Everything from investing in the right resources to earning consistent repeatable revenue.

In this packed-full 45 minute ep, we get into:

• Service and maintenance contracts
• The ~6 commercial products to offer
• Why proper estimating is vital
• How to build a reliable client base
• How commercial differs from residential (and how it’s the same)

You know it’s a great episode when Pete can’t get a word in edgewise. If you’re ready to establish a successful commercial roofing division, here’s your entry point. Hit that play button and soak up some knowledge!

Your roofing business needs speed, tech, and strong leadership. So today on the Roofr Report, we talk tips for improving all three.

In this episode, Pete speaks with James Hatfield, Chief Revenue Officer of LiveSwitch. James shares his journey from running painting and power washing companies to innovating in tech — and what it takes to become an effective leader and business owner.

Listen in to learn:

• Why defined, repeatable processes are key
• How LiveSwitch tech changes the roofing industry
• Speed to lead and “race to face”
• How winning work is about customer trust
• Strategies for being a great leader
• Why leaders need to be truthful and transparent above all

Thinking of launching your own roofing company—or taking your business to the next level? In this episode of the Roofr Report, Brad Strawbridge of Capital City Roofing reveals how he left corporate life, launched his roofing company in Atlanta, and hit $3 million revenue in his first year.

Brad breaks down:

• Winning in a competitive roofing market
• How Roofr’s instant proposals helped him close 75% of jobs
• The key hire every roofing business owner needs
• Balancing passion projects like custom log homes with roofing success

If you’re a roofing contractor, sales pro, or entrepreneur looking for real-world tips to scale your business, this episode’s for you.

From $0 to scaling fast — how Honeydew Roofing is building something bigger than roofing.

In this episode of The Roofr Report, we sit down with Jacob LaRue, founder of Honeydew Roofing and our July 2025 Roofr of the Month. After helping scale a $30M roofing company, Jacob launched Honeydew with a mission: to build a business the right way — one that’s profitable, process-driven, and built to scale beyond roofing.

He breaks down:

• Why a strong production hire is a game-changer
• How SOPs and automations fuel fast, sustainable growth
• What it takes to grow a roofing business and keep it legit
• His long-term plan to turn Honeydew into a one-stop home services brand

If you’re a roofer thinking bigger than just shingles, this episode is your playbook.

What if staying small was the key to growing fast? In just 12 months, Brent Girouard turned Brentwood Roofing into one of the most trusted names on the Texas Gulf Coast — without chasing every storm or scaling too fast.

In this episode of The Roofer Report, host Pete McKendrick sits down with June’s Roofer of the Month to unpack how Brent built a booming business by focusing on neighborhood trust, coastal roofing expertise, and lightning-fast response times. From handwritten folders to door hangers to hyper-local marketing, Brent shares how being the first quote in the door — and the last roofer a homeowner ever needs — is helping him win big.

You’ll learn:

• How Brent transitioned from employee to roofing business owner
• The secrets behind tackling coastal roofing projects in Galveston
• Why being a local roofer beats the big-city players
• How to quote jobs faster with roof measurement and proposal tools
• Simple ways to earn more Google reviews
• Tips for building and managing a sales team in year one
• Why “managing chaos” is the real skill of running a roofing company

Whether you’re scaling your own business or just getting started, this episode is full of practical, no-fluff strategies to grow with intention.

In this episode of the Roofer Report, host Pete McKendrick chats with Austin Blomquist, our May Roofr of the Month.

Austin shares his inspiring journey into the roofing industry, his passion for his late father's innovative product, Snow Grip, and his unique marketing strategies that have garnered over 200,000 social media followers.

Learn how Austin is making a difference in his small Michigan community and his plans for the future of his roofing company and Snow Grip. Don't miss this insightful conversation filled with valuable tips for aspiring and established roofers alike. Tune in for a deep dive into the world of roofing, social media, and community support. Enjoy!

In this episode of the Roofr Report, hosted by Pete McKendrick, April's Roofr of the Month, Lisa Coates from DeLeon Roofing, shares her incredible journey from general contractor to Director of Operations. Lisa discusses innovative approaches to managing a roofing company in Halifax, Nova Scotia, including the use of subcontractors, implementing effective software tools, and creating a culture of loyalty and quality among employees. Listen in to learn about the challenges and triumphs of growing a roofing business and the importance of community involvement and customer service. This episode is a treasure trove of insights for roofing professionals and entrepreneurs looking to elevate their business operations.

00:00 Introduction to the Roofr Report

00:46 Meet Lisa Coates: April Roofr of the Month

01:12 Lisa's Journey into Roofing

03:57 Challenges and Growth in the Roofing Business

04:48 Vetting and Managing Subcontractors

16:35 Technology and Tools for Efficiency

21:02 Future Goals and Vision for DeLeon Roofing

26:57 Advice for New Roofers

32:16 Conclusion and Farewell

This episode of The Roofr Report features Pete McKendrick interviewing Todd Hauser, the Roofr of the Month for March. Todd shares his journey from being a high school teacher in Orlando, Florida, to founding a successful roofing business. He discusses the challenges of transitioning careers, learning the roofing trade, and eventually obtaining his own roofing license. Todd emphasizes the importance of preparation, leveraging technology like Roofr's CRM, and taking a thoughtful, calculated approach to business growth. He also talks about the exciting future of his company, including rebranding to Native Sons Roofing, taking on two new partners, and scaling operations in Florida. Todd's story is an inspiring example of following passion, adapting to change, and embracing technology to build a thriving business.

In this episode of the Roofr Report, host Pete McKendrick sits down with our February Roofer of the Month, Joshua Keith, CEO of Roofing Technologies Unlimited. Joshua shares his remarkable transition from playing professional football with the Los Angeles Chargers to building a thriving, faith-based roofing business in Houston, Texas.

Discover how Joshua and his brother grew their company from humble beginnings—earning $250,000 in their first year—to achieving nearly $4 million in revenue in 2024. Joshua opens up about the challenges of hiring the right people, the importance of integrity and service, and why his company shifted from focusing on revenue goals to setting a target of helping 500 people in 2025.

The episode is packed with valuable insights, including:

• How leveraging Roofr’s technology helped streamline their business operations.
• The power of hiring for potential, not just experience.
• Building a culture of service and giving back to the community through free roofing projects.

Join Pete McKendrick on The Roofer Report as he sits down with Jeremy Simpson of Simpson Roofing.

Dive into the fascinating history of this New Jersey-based, third-generation family business and learn about the unique challenges and triumphs along the way.

From the impacts of industry downturns to the importance of team building and customer relations, Jeremy shares invaluable insights you won't want to miss. Whether you're a seasoned professional or new to the roofing industry, this episode provides powerful lessons on balancing tradition with modern business practices.