After 41 years in the industry, Tom Craddock is handing the reins of his successful roofing business down to his capable son (and world-class professional cyclist), Lawson. They come from different generations and have their own perspectives and ideas. But both father and son know the key to their success: maintaining a sky-high standard of quality.

Today on the Roofr Report, we’re sitting down with our October Roofrs of the Month, Tom and Lawson Craddock, to talk:

• Finding their business niche in residential reroofing
• The benefits of staying small and keeping it in the family
• Why top athletes are exceptional team members
• How they’ve streamlined operations, bit by bit, through Roofr

Got a few minutes to learn? We'll tell you all you need to know about roofing industry profitability in 2025.

Today on the Roofr Short Report, we're covering a lot of ground:

• Are roofing companies profitable these days?
• How much are they earning, on average?
• What kind of salary should I pay myself?
• Who are the top earners?
• How long does it take to become profitable?

Listen up for yourself! And let us know what you think of this new format.

Pete's joined by his long-time Masterclass co-host, Nic Capobianco, to dive into Roofr’s 2025 report on the U.S. roofing sector. If you want to know how your business measures up against modern industry trends and best practices, here’s your entry point!

Through the findings from our Roofing by the Numbers report, the guys break down how roofing companies are modernizing their processes to suit the increasingly competitive, fast-paced demands of the sector.

In this packed-full ep, we go deep on demographic trends, what makes a roofing business successful, the marketing strategies that work, and the importance of using tech to level up efficiency, accuracy, and profitability.

Today we sit down with September’s Roofr of the Month, Victoria Veltri of Dynasty Roofing in Houston, Texas.

Victoria shares her journey from teacher to office administrator to full-time mom — WHILE running a successful roofing company after her husband's unexpected passing last year.

Pete and Victoria discuss:

• Finding and managing quality salespeople
• The importance of a great team
• Standing out with exceptional customer service
• Leveraging tech from day one

Tune in to hear Victoria’s incredible story of resilience, growth, and dedication to doing the job right.

Are you commercial-curious? THIS is how you make the leap.

Today, Pete is joined by commercial roofing (and estimating) expert Bryan Mitchell from Service AdvantEdge. Leaning on over four decades of experience, Bryan spills the beans on how to successfully dip into the lucrative world of commercial roofing. Everything from investing in the right resources to earning consistent repeatable revenue.

In this packed-full 45 minute ep, we get into:

• Service and maintenance contracts
• The ~6 commercial products to offer
• Why proper estimating is vital
• How to build a reliable client base
• How commercial differs from residential (and how it’s the same)

You know it’s a great episode when Pete can’t get a word in edgewise. If you’re ready to establish a successful commercial roofing division, here’s your entry point. Hit that play button and soak up some knowledge!

Your roofing business needs speed, tech, and strong leadership. So today on the Roofr Report, we talk tips for improving all three.

In this episode, Pete speaks with James Hatfield, Chief Revenue Officer of LiveSwitch. James shares his journey from running painting and power washing companies to innovating in tech — and what it takes to become an effective leader and business owner.

Listen in to learn:

• Why defined, repeatable processes are key
• How LiveSwitch tech changes the roofing industry
• Speed to lead and “race to face”
• How winning work is about customer trust
• Strategies for being a great leader
• Why leaders need to be truthful and transparent above all

Thinking of launching your own roofing company—or taking your business to the next level? In this episode of the Roofr Report, Brad Strawbridge of Capital City Roofing reveals how he left corporate life, launched his roofing company in Atlanta, and hit $3 million revenue in his first year.

Brad breaks down:

• Winning in a competitive roofing market
• How Roofr’s instant proposals helped him close 75% of jobs
• The key hire every roofing business owner needs
• Balancing passion projects like custom log homes with roofing success

If you’re a roofing contractor, sales pro, or entrepreneur looking for real-world tips to scale your business, this episode’s for you.

From $0 to scaling fast — how Honeydew Roofing is building something bigger than roofing.

In this episode of The Roofr Report, we sit down with Jacob LaRue, founder of Honeydew Roofing and our July 2025 Roofr of the Month. After helping scale a $30M roofing company, Jacob launched Honeydew with a mission: to build a business the right way — one that’s profitable, process-driven, and built to scale beyond roofing.

He breaks down:

• Why a strong production hire is a game-changer
• How SOPs and automations fuel fast, sustainable growth
• What it takes to grow a roofing business and keep it legit
• His long-term plan to turn Honeydew into a one-stop home services brand

If you’re a roofer thinking bigger than just shingles, this episode is your playbook.

What if staying small was the key to growing fast? In just 12 months, Brent Girouard turned Brentwood Roofing into one of the most trusted names on the Texas Gulf Coast — without chasing every storm or scaling too fast.

In this episode of The Roofer Report, host Pete McKendrick sits down with June’s Roofer of the Month to unpack how Brent built a booming business by focusing on neighborhood trust, coastal roofing expertise, and lightning-fast response times. From handwritten folders to door hangers to hyper-local marketing, Brent shares how being the first quote in the door — and the last roofer a homeowner ever needs — is helping him win big.

You’ll learn:

• How Brent transitioned from employee to roofing business owner
• The secrets behind tackling coastal roofing projects in Galveston
• Why being a local roofer beats the big-city players
• How to quote jobs faster with roof measurement and proposal tools
• Simple ways to earn more Google reviews
• Tips for building and managing a sales team in year one
• Why “managing chaos” is the real skill of running a roofing company

Whether you’re scaling your own business or just getting started, this episode is full of practical, no-fluff strategies to grow with intention.

In this episode of the Roofer Report, host Pete McKendrick chats with Austin Blomquist, our May Roofr of the Month.

Austin shares his inspiring journey into the roofing industry, his passion for his late father's innovative product, Snow Grip, and his unique marketing strategies that have garnered over 200,000 social media followers.

Learn how Austin is making a difference in his small Michigan community and his plans for the future of his roofing company and Snow Grip. Don't miss this insightful conversation filled with valuable tips for aspiring and established roofers alike. Tune in for a deep dive into the world of roofing, social media, and community support. Enjoy!