One of the best ways you can grow your practice is by building a referral network with three categories of partners: professional, local, & client. We'll discuss the differences in how to build each network and how you can use the 70/30 principle to grow your practice fast.

How much energy should we put into our business cards? Do they even matter in the digital age?

Business cards still play an integral role in your business marketing and can serve a dual purpose for your client correspondence. We'll look into the do's and quite a few don'ts when it comes to the art of the business card.

Everyone knows that you can use Facebook for marketing, but we don't always understand how. Ads, boosts, and likes are all possibilities that take money or know-how. But Facebook Groups are one of the best ways to network in your community at no cost and with little knowledge. However, there are a few tricks you'll need to know and we cover them today on All On The Table.

As the massage industry grows and becomes more synonymous with wellness care, more unlicensed facilities vie for business. How can you set yourself apart and how can we all educate the general public to support and protect our industry?

How you talk about your practice will make the difference in the quality and types of clients that you attract. Suzanne and vince explore the words that attract quality clients and build value, the ones that help you avoid creeps, and the ones that don't mean anything at all.

Vince and Suzanne explore ways to break up your marketing tasks, reduce decision fatigue, and build a consistent but manageable marketing plan.

The idea of networking can strike fear into the heart of many massage practitioners. Suzanne and Vince tackle this daunting topic and answer questions like, what types of networking might be a better fit for you and how to stop feeling like a fish out of water when you show up to a new event.

Suzanne and Vince explore how massage therapists take payment, when they take payment, and which payment processors are the best based on your payment policies.

In this final episode for 2023, Vince and Suzanne discuss what massage therapists should do at the end of the year—review, reflect, and forecast. They look at the best way to set attainable goals, what metrics are important, and how therapists need evaluate more than just revenue.