In this episode, Khaled Elmasri discusses the importance of resetting the sales process in health clubs and prioritizing the new member's journey. He highlights the need to support new members in creating positive exercise habits from the start to increase retention rates.

Khaled also emphasizes the importance of offering class variety, different durations, digital options, and great music and instructors to attract and retain members. He suggests involving the team in reviewing the group exercise schedule and implementing a smart start program for new members.

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