RISE UP: The Show

In this conversation, Khaled Elmasri discusses the significance of developing a robust training program as a key play to outperform competition in the fitness industry. He emphasizes the necessity of continuous improvement and training for team members to meet new goals and enhance performance.

The conversation outlines the essential components of an effective training program, including identifying core skills, creating a structured training journey, and implementing assessments and coaching.

Khaled also highlights the importance of utilizing available resources and being proactive in addressing training gaps to ensure the success of the team and the club.

Takeaways

Nobody starts off as the best they can be.

Staying the same is only feeding your competition.

Training is a catalyst for change.

Identify core skills that need improvement.

Create a formal training journey with clear expectations.

Assessments are crucial for all training programs.

Document assessments and provide feedback.

Create a formal training calendar for development.

Identify gaps in training resources.

Utilize external resources to supplement training.

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In this episode of the Les Mills Education Series, Khaled Elmasri discusses the third key play to beat the competition: motivating your team. He emphasizes the importance of understanding individual motivations, setting clear goals, and fostering a supportive team environment. The conversation covers various strategies for effective motivation, including setting team and individual goals, building team spirit, offering incentives, and developing instructors through feedback and training.

Chapters

00:00 Introduction to the Eight Keys

00:29 Understanding Your Numbers

00:56 Recruiting Winning Players

01:13 Introduction to Key Play Number Three

02:08 The Importance of Motivation in Teams

03:56 Strategies for Motivating Your Team

09:54 Developing Your Team for Success

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In this episode of Rise Up the Show, Khaled Elmasri interviews Ryan Stewman, a prominent figure in the world of entrepreneurship and personal development. Ryan shares his journey from a troubled past to becoming a successful entrepreneur, highlighting the influential figures in his life, including Monica, George, and Amy.

He discusses the importance of unconditional love, mentorship, and the lessons learned from these relationships. The conversation also explores Ryan's transition from being known as the Hardcore Closer to embracing the role of a Kingmaker, as well as his vision for legacy through investments in ranching.

This episode is a deep dive into personal growth, resilience, and the impact of mentorship on one's life journey.

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In this inaugural episode of Les Mills Talks Campus Recreation, Khaled Elmasri interviews Annika Larson, the Group Fitness Coordinator at the University of South Florida (USF). Annika shares her journey from being a student to a coordinator, emphasizing the importance of community, belonging, and creating safe spaces in fitness.

She discusses the popularity of various group fitness programs, the impact of instructors on student engagement, and her aspirations for the future. The conversation highlights the significance of fostering a welcoming environment for new students and the collaborative efforts within the campus recreation team.

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In this episode, Khaled Elmasri discusses key strategies for succeeding in the club business, focusing on the importance of data, recruiting top talent, and leveraging social media to find the next generation of fitness instructors. He emphasizes the need for mentorship and an always-on recruitment strategy to stay competitive in the fitness industry.

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In this episode, Dan Uyemura discusses the importance of focusing on the business side of running a gym and the challenges that gym owners face in balancing their passion for fitness with the necessary operational tasks.

He emphasizes the need to prioritize the 'broccoli' aspects of the business, such as sales, marketing, and operational excellence, in order to run a successful gym. Dan also explores the concept of differentiation in the fitness industry and how smaller boutique gyms can compete with larger national brands by offering specialized services and a more personalized experience. He also discusses the potential impact of GLP-1 on getting people off the couch and into the gym.

Lastly, Dan shares his personal journey of overcoming addiction and the importance of seeking help and support in difficult times. Dan Uyemura shares his experience of being arrested and facing the reality of going to jail.

He reflects on the mindset he had to adopt in order to survive and succeed in that environment. He also discusses the challenges of tough love as a parent and the importance of finding a balance between making things easy for your children and teaching them important life lessons.

Dan also shares his insights on entrepreneurship and the importance of creating frameworks and processes to drive success in business. He discusses the role of AI in enhancing processes and the future of software in the fitness industry.

Finally, Dan talks about his mission to build a durable and lasting company that supports gym owners and leaves a positive legacy in the industry.

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In this episode, Khaled Elmasri discusses the first key play to beat the competition in the fitness industry, which is to create a scorecard. He emphasizes the importance of measuring metrics to effectively manage and improve performance.

Khaled highlights the significance of retention, frequency of attendance, and the cost difference between retaining current members and acquiring new ones.

He suggests measuring participation rates in Group X classes and analyzing data on total weekly Group X visits, GX percentage of total club attendance, popular instructors, and popular classes. Khaled also mentions how Les Mills can help with schedule analysis and counting technologies.

Takeaways:

Creating a scorecard is essential to effectively manage and improve performance in the fitness industry.

Retention is crucial, and it costs less to retain current members than to acquire new ones.

Frequency of attendance is strongly linked to the length of membership and revenue generation.

Measuring participation rates in Group X classes and analyzing data on total weekly Group X visits, GX percentage, popular instructors, and popular classes can drive better results.

Les Mills offers support with schedule analysis and counting technologies.

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In this episode, Khaled Elmasri discusses the eight keys to beat the competition and improve retention in the fitness industry. He emphasizes the importance of creating a playbook and treating group fitness as a standalone business.

Khaled highlights the challenges faced by traditional clubs, such as increasing competition and shifting demographics. He also explores the impact of digital fitness and the need to meet members where they are.

Khaled introduces the eight keys: create a scoreboard, recruit winning players, motivate your team, develop a great training program, play your A team, build a great stadium/studio, promote your games, and design a winning game plan. He provides statistics and insights on the industry and emphasizes the importance of motivation and frequency of attendance.

Khaled concludes by encouraging listeners to create a group fitness scorecard to measure and manage their progress.

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In this episode, Khaled Elmasri discusses points three, four, and five of resetting the sales process. He emphasizes the importance of understanding the drivers of habit formation and building a social community. He also highlights the need for a member's needs analysis, including their goals, motivations, availability, exercise preferences, barriers to exercise, and budget.

Khaled suggests mapping out a weekly plan for new members and introducing the Smart Start Guide, which gradually introduces achievable and enjoyable routines. Lastly, he emphasizes the importance of building product knowledge among the sales team.

Sound Bites

"How do we build that social community?"

"Map out a weekly plan for the members."

"Introduce the member to the staff, your biggest advocates."

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In this episode, Khaled Elmasri discusses the importance of resetting the sales process in health clubs and prioritizing the new member's journey. He highlights the need to support new members in creating positive exercise habits from the start to increase retention rates.

Khaled also emphasizes the importance of offering class variety, different durations, digital options, and great music and instructors to attract and retain members. He suggests involving the team in reviewing the group exercise schedule and implementing a smart start program for new members.

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